根据典型购物方式划分的网上杂货店购物者：聚类分析

IF 3.6 Q2 BUSINESS

Journal of Food Products Marketing Pub Date : 2024-01-31 DOI:10.1080/10454446.2024.2311179

Niklas Eriksson, Minna Stenius

引用次数: 0

摘要

许多研究都集中在消费者对网上杂货购物（OGS）的采用上，而较少关注消费者在 OGS 中的决策风格（CDMS）。先前在其他零售领域的研究...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Online Grocery Shoppers According to Their Typical Shopping Style: A Cluster Analysis

Much research has focused on consumer adoption of online grocery shopping (OGS), with less attention paid to consumers’ decision-making styles (CDMS) in OGS. Prior research in other retail domains ...

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来源期刊

Journal of Food Products Marketing BUSINESS-

CiteScore

5.70

自引率

6.90%

发文量

期刊介绍： From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.