完美不完美：社交媒体中的人体正面广告如何促进消费者参与

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-02-12 DOI:10.1080/00913367.2024.2306422

Debashree Roy Bhattacharjee, Debasis Pradhan, Abhisek Kuanr, Neeru Malhotra

引用次数: 0

摘要

尽管品牌正在努力打破对美的刻板印象，并采用身体正面的广告来促进消费者的参与，但有关身体正面广告影响的实证研究却并不乐观。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.