用真相欺骗消费者：广告中的相对差异声明与操纵意图推断

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2024-02-12 DOI:10.1080/00913367.2024.2306401

Robert Madrigal, Catherine Anne Armstrong Soule, Jesse King

引用次数: 0

摘要

广告通常以数字索赔为特色，比较一种替代品（如对照）与另一种替代品（治疗）的相关风险。差异可以用绝对值（修正率 - ...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent

Advertisements often feature numeric claims comparing risks associated with one alternative (e.g., control) to another (treatment). Differences may be expressed in either absolute (Modified Rate − ...

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.