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负面品牌新闻、社交媒体和末日滚动倾向：测量和验证新量表

IF 1.1 Q4 MANAGEMENT
INTERNATIONAL STUDIES OF MANAGEMENT & ORGANIZATION Pub Date : 2024-01-18 DOI:10.1080/00208825.2023.2301219
Anshul Mandliya, Jatin Pandey, Yusuf Hassan, Abhishek Behl, Ishizaka Alessio
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引用次数: 0

摘要

媒体的负面报道会对企业和社会产生重大影响。例如，关于产品或服务的不道德特征或有害影响的令人沮丧的新闻（如 Maggi...
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Negative brand news, social media, and the propensity to doomscrolling: measuring and validating a new scale
Negative media coverage can have a significant impact on businesses and society. For instance, depressing news about the unethical features or harmful effects of a product or a service (e.g., Maggi...
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来源期刊
INTERNATIONAL STUDIES OF MANAGEMENT & ORGANIZATION
INTERNATIONAL STUDIES OF MANAGEMENT & ORGANIZATION MANAGEMENT-
CiteScore
2.60
自引率
14.30%
发文量
13
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