How the digital business ecosystem affects stakeholder satisfaction: its impact on business performance

Abstract

Due to the digital transformation, organizations have incorporated technologies in all areas of the company, creating digital business ecosystems. These in turn, with the tools that compose it, influence the satisfaction of stakeholders and business performance. The objective of this research is to know how the digital business ecosystem affects customer and employee satisfaction and whether this satisfaction has an impact on business performance. To achieve this objective, a model is proposed to which a PLS technique is applied to a sample of 1319 Spanish SMEs. The results of this innovative study show, on the one hand, a positive relationship of the digital business ecosystem with the satisfaction of both stakeholders, and, on the other hand, and as the main contribution of this study, it has been found that employee satisfaction positively influences business performance. This research offers a novel model capable of relating how the satisfaction of both customers and employees in a digital environment improves business performance. It also contributes to the literature by widening the field of study and overcomes a new gap for SMEs.