An Auto-ethnographic Observation: Hashtag Activism in Chinese Post-Feminist Age

This paper provides an auto-ethnographic observation of hashtag feminist activism on Weibo, setting in a context of post-feminism age in China. Two subjects, the Hot Search List and its Public Discussion Forum, were chose to examine the complexity of the current situation of this hashtag activism. An auto-ethnographic methodology was used to interrogate the states quo of Chinese online feminist movement, revealing gender-centric discussions reinforcing stereotypes under the guise of equality. Misogynistic narratives, algorithmic constraints, censorship, and official opposition pose significant barriers to feminist discourse. Nonetheless, the study identifies a potential for hashtag activism within Weibo’s discourse, offering a space for resistance. By acknowledging these challenges, this paper seeks to empower Chinese feminists to challenge dominant narratives and advocate for their rights.