{"title":"加拿大食品和饮料营销监测框架:制定、实施和差距","authors":"Monique Potvin Kent , Christine Mulligan , Elise Pauzé , Adena Pinto , Lauren Remedios","doi":"10.1016/j.foodpol.2023.102587","DOIUrl":null,"url":null,"abstract":"<div><p>As many countries are considering the restriction of marketing to children for unhealthy foods and beverages to improve population health, systematic monitoring of this marketing to inform and evaluate policies is critical. The objective of this research was to develop and describe the <em>Food and Beverage Marketing Monitoring Framework for Canada,</em> a framework commissioned by Health Canada to help guide their monitoring efforts. Following a literature review and expert consultation, the questions to be answered by the framework, the frequency and scope of monitoring activities, the short-/long- term outcome indicators and the methodologies to be employed were determined. The resulting <em>Framework</em> aims to assess the frequency and power of food marketing in various media and settings and monitor children and adolescents’ exposure to food marketing, food company practices, and changes in children’s attitudes, behaviours, and health. It proposes that monitoring occur annually in six regions across Canada. Considering probable budget constraints and research capacity, television, digital media, schools, convenience stores, packaging and children’s sport/event sponsorship were identified as priority media/settings. Short- and long-term outcomes include: food marketing (e.g., advertising rate, marketing technique use), company-level (e.g., ad expenditures, product reformulation) and behavioral/health indicators (e.g., children’s marketing awareness and recall, food requests and consumption). While significant efforts have been made in monitoring food marketing in Canada via the implementation of the <em>Framework</em> into the Health Canada M2K Monitoring Strategy, gaps remain (e.g., within diverse sociodemographic groups). The <em>Framework</em> can be leveraged to inform policy in Canada and the development process and content of the <em>Framework</em> could be adapted and implemented for global use.</p></div>","PeriodicalId":321,"journal":{"name":"Food Policy","volume":null,"pages":null},"PeriodicalIF":6.8000,"publicationDate":"2023-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0306919223001859/pdfft?md5=ec85bc22b067d1883af70102dab63738&pid=1-s2.0-S0306919223001859-main.pdf","citationCount":"0","resultStr":"{\"title\":\"The food and beverage marketing monitoring framework for Canada: Development, implementation, and gaps\",\"authors\":\"Monique Potvin Kent , Christine Mulligan , Elise Pauzé , Adena Pinto , Lauren Remedios\",\"doi\":\"10.1016/j.foodpol.2023.102587\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>As many countries are considering the restriction of marketing to children for unhealthy foods and beverages to improve population health, systematic monitoring of this marketing to inform and evaluate policies is critical. The objective of this research was to develop and describe the <em>Food and Beverage Marketing Monitoring Framework for Canada,</em> a framework commissioned by Health Canada to help guide their monitoring efforts. Following a literature review and expert consultation, the questions to be answered by the framework, the frequency and scope of monitoring activities, the short-/long- term outcome indicators and the methodologies to be employed were determined. The resulting <em>Framework</em> aims to assess the frequency and power of food marketing in various media and settings and monitor children and adolescents’ exposure to food marketing, food company practices, and changes in children’s attitudes, behaviours, and health. It proposes that monitoring occur annually in six regions across Canada. Considering probable budget constraints and research capacity, television, digital media, schools, convenience stores, packaging and children’s sport/event sponsorship were identified as priority media/settings. Short- and long-term outcomes include: food marketing (e.g., advertising rate, marketing technique use), company-level (e.g., ad expenditures, product reformulation) and behavioral/health indicators (e.g., children’s marketing awareness and recall, food requests and consumption). While significant efforts have been made in monitoring food marketing in Canada via the implementation of the <em>Framework</em> into the Health Canada M2K Monitoring Strategy, gaps remain (e.g., within diverse sociodemographic groups). The <em>Framework</em> can be leveraged to inform policy in Canada and the development process and content of the <em>Framework</em> could be adapted and implemented for global use.</p></div>\",\"PeriodicalId\":321,\"journal\":{\"name\":\"Food Policy\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":6.8000,\"publicationDate\":\"2023-12-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://www.sciencedirect.com/science/article/pii/S0306919223001859/pdfft?md5=ec85bc22b067d1883af70102dab63738&pid=1-s2.0-S0306919223001859-main.pdf\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Food Policy\",\"FirstCategoryId\":\"97\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0306919223001859\",\"RegionNum\":1,\"RegionCategory\":\"经济学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"AGRICULTURAL ECONOMICS & POLICY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Food Policy","FirstCategoryId":"97","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0306919223001859","RegionNum":1,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"AGRICULTURAL ECONOMICS & POLICY","Score":null,"Total":0}
The food and beverage marketing monitoring framework for Canada: Development, implementation, and gaps
As many countries are considering the restriction of marketing to children for unhealthy foods and beverages to improve population health, systematic monitoring of this marketing to inform and evaluate policies is critical. The objective of this research was to develop and describe the Food and Beverage Marketing Monitoring Framework for Canada, a framework commissioned by Health Canada to help guide their monitoring efforts. Following a literature review and expert consultation, the questions to be answered by the framework, the frequency and scope of monitoring activities, the short-/long- term outcome indicators and the methodologies to be employed were determined. The resulting Framework aims to assess the frequency and power of food marketing in various media and settings and monitor children and adolescents’ exposure to food marketing, food company practices, and changes in children’s attitudes, behaviours, and health. It proposes that monitoring occur annually in six regions across Canada. Considering probable budget constraints and research capacity, television, digital media, schools, convenience stores, packaging and children’s sport/event sponsorship were identified as priority media/settings. Short- and long-term outcomes include: food marketing (e.g., advertising rate, marketing technique use), company-level (e.g., ad expenditures, product reformulation) and behavioral/health indicators (e.g., children’s marketing awareness and recall, food requests and consumption). While significant efforts have been made in monitoring food marketing in Canada via the implementation of the Framework into the Health Canada M2K Monitoring Strategy, gaps remain (e.g., within diverse sociodemographic groups). The Framework can be leveraged to inform policy in Canada and the development process and content of the Framework could be adapted and implemented for global use.
期刊介绍:
Food Policy is a multidisciplinary journal publishing original research and novel evidence on issues in the formulation, implementation, and evaluation of policies for the food sector in developing, transition, and advanced economies.
Our main focus is on the economic and social aspect of food policy, and we prioritize empirical studies informing international food policy debates. Provided that articles make a clear and explicit contribution to food policy debates of international interest, we consider papers from any of the social sciences. Papers from other disciplines (e.g., law) will be considered only if they provide a key policy contribution, and are written in a style which is accessible to a social science readership.