锚定效果和应用

IF 2.8 3区 经济学 Q2 BUSINESS, FINANCE
None Helen Guo
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引用次数: 0

摘要

长期以来,锚定效应一直是一个吸引了包括经济学、金融学和心理学在内的各个领域研究人员的课题。本文介绍了锚定效应的研究背景、定义、动机和一些应用。同时,我们更加关注对经济研究和消费决策的影响。在应用1中,我们通过分析星巴克的依云水,金宝汤的限购,菜单上的降序价格来关注锚定效应和营销策略。在应用程序2中,我们通过计算不同情况下的捐赠金额和评估房屋价值来关注锚定的可测量性。在应用3中,我们通过分析两家粥店的附加问题来关注锚定效应与建议之间的联系。我们的研究表明,锚定会影响人们生活的方方面面。此外,我们所有的初步结果都阐明了自然锚定效应,这对启发式的研究有重要影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Anchoring effects and applications
The anchoring effect has long been a subject that has attracted researchers from a diverse range of fields, including economics, finance, and psychology. This paper describes the background, definition, motivation, and some applications of the anchoring effect. Simultaneously, we pay more attention to the influence on economic research and consumption decisions. In application 1, we focus on the anchoring effect and marketing strategy by analyzing Evian water in Starbucks, the limited purchase of Campbell soup, and the descending price order on the menu. In application 2, we focus on the measurability of the anchoring by calculating the amount of donation under different situations and assessing the house’s value. In application 3, we focus on the link between the anchoring effect and suggestion by analyzing additional questions in two porridge shops. Our studies showed that anchoring affects all aspects of people’s lives. In addition, all our preliminary results illuminate the nature anchoring effect, which significantly influences the research of heuristics.
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来源期刊
CiteScore
5.70
自引率
6.90%
发文量
143
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