{"title":"An Agent-Based Model to Simulate the Diffusion of New Energy Vehicles","authors":"Hao Zhang, Peifeng Zhu, Zhichao Yao","doi":"10.1155/2023/6773087","DOIUrl":null,"url":null,"abstract":"<div>\n <p>This paper demonstrates the use of an agent-based model (ABM) to study the mechanism of social influence in the diffusion of new energy vehicles. We introduce the “consumat” cognition model so that agents with different need satisfaction thresholds have different cognitive processes. In addition, supported by survey data, our study considers more characteristics of opinion leaders, such as innovative behavior, lower sensitivity to price influence, and a better ability to judge the product quality. Through the primary group and control group experiments, the simulations demonstrated that the opinion leaders play a significant role in the spread of information and the percentage of product adoption. The results indicate that targeting opinion leaders will be a valuable marketing strategy for new energy vehicles. It also provides some advice for assessing policies that promote sustainable behaviors.</p>\n </div>","PeriodicalId":50653,"journal":{"name":"Complexity","volume":"2023 1","pages":""},"PeriodicalIF":1.7000,"publicationDate":"2023-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1155/2023/6773087","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Complexity","FirstCategoryId":"5","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1155/2023/6773087","RegionNum":4,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MATHEMATICS, INTERDISCIPLINARY APPLICATIONS","Score":null,"Total":0}
引用次数: 0
Abstract
This paper demonstrates the use of an agent-based model (ABM) to study the mechanism of social influence in the diffusion of new energy vehicles. We introduce the “consumat” cognition model so that agents with different need satisfaction thresholds have different cognitive processes. In addition, supported by survey data, our study considers more characteristics of opinion leaders, such as innovative behavior, lower sensitivity to price influence, and a better ability to judge the product quality. Through the primary group and control group experiments, the simulations demonstrated that the opinion leaders play a significant role in the spread of information and the percentage of product adoption. The results indicate that targeting opinion leaders will be a valuable marketing strategy for new energy vehicles. It also provides some advice for assessing policies that promote sustainable behaviors.
期刊介绍:
Complexity is a cross-disciplinary journal focusing on the rapidly expanding science of complex adaptive systems. The purpose of the journal is to advance the science of complexity. Articles may deal with such methodological themes as chaos, genetic algorithms, cellular automata, neural networks, and evolutionary game theory. Papers treating applications in any area of natural science or human endeavor are welcome, and especially encouraged are papers integrating conceptual themes and applications that cross traditional disciplinary boundaries. Complexity is not meant to serve as a forum for speculation and vague analogies between words like “chaos,” “self-organization,” and “emergence” that are often used in completely different ways in science and in daily life.