How to analyze visual propaganda in the Middle East: An analysis of imagery in the “Saudi Strike Force Movie”

Abstract

This paper provides an innovative approach to visual analysis in the Middle East. It addresses a fundamental problem in the fields of Critical Discourse Analysis (CDA) and Securitization Theory (ST): they largely ignore the visual. This project develops a methodology for visual analysis. Its utility is demonstrated through an examination of a Saudi propaganda video, entitled “Saudi Strike Force Video.” When observing the Saudi-Iranian rivalry on social media, there is a prevalence of visceral visual propaganda. Thus, the need for the construction of a systematic model for its analysis is important in addressing this conceptual gap. CDA and ST are aligned on an essential belief that discourse is a power-laden process, and that to affect change, scholars must attempt to understand its production, articulation, and impact. Yet, both of these approaches tend to focus on the written and spoken word, negating the importance of the visual. This paper contends that the visual is equally power-laden, having a profound effect as a tool of propaganda