Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2023-10-24 DOI:10.1080/00913367.2023.2255250

Yeyi Liu, Kshitij Bhoumik, Aulona Ulqinaku, Laura Grazzini

引用次数: 2

Abstract

Advertisers have begun to recognize the role of inclusive advertising in consumer well-being. One way to increase inclusivity is to minimize experiences of exclusion using marketing tools. Although...

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社会排斥:广告的文献计量分析与未来研究方向

广告商已经开始认识到包容性广告在消费者福祉中的作用。增加包容性的一种方法是使用营销工具尽量减少被排斥的体验。尽管……

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.