Adoption of digital technology and investigation of the impact in the marketing industry for marketing communication professionals: the case study of Cyprus and Greece

IF 0.8 Q3 EDUCATION & EDUCATIONAL RESEARCH

International Journal of Technology Enhanced Learning Pub Date : 2023-01-01 DOI:10.1504/ijtel.2023.10057245

Tornike Khoshtaria, Marios Vassiliou, Marcos Komodromos, Tatiana Harkiolakis

引用次数: 0

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数字技术的采用和营销行业对营销传播专业人员的影响调查:塞浦路斯和希腊的案例研究

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来源期刊

International Journal of Technology Enhanced Learning EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

3.80

自引率

6.70%

发文量

期刊介绍： IJTEL focuses on promoting and disseminating research in e-learning and distance education worldwide. It encourages multidisciplinary research in online learning/teaching, technology-enabled design and deployment of academic programmes, teaching projects and initiatives, emerging technologies and applications, blended online and face-to-face teaching modes, materials and pedagogy. IJTEL aims: to provide holistic, multidisciplinary discussion on technology-enhanced learning research; to promote international collaboration and the exchange of ideas/know-how on technology-enhanced learning; and to investigate strategies on how technology-enhanced learning can promote sustainable development. Topics covered include: -Technology enhanced learning (TEL) domain -Key issues: effective strategies, learning models/theories -ICT deployment in education: policy, integration, extensibility, interoperability -Pedagogical theories/models, constructivist approaches -Collaborative/context aware/personalised approaches -Communities of learners -Web 2.0, semantic web -Adaptive/personalised hypermedia, metadata/content standards -Free/open source software, ubiquitous/pervasive/grid technologies -Intelligent agents, learning management systems, emerging technologies -TEL practices in different educational/learning contexts -Surveys of TEL adoption in education -TEL tools/emerging technologies, new generation TEL -Government policies for TEL promotion -Challenges, future of TEL, roadmaps for the future