Pedagogical Competencies of South African Marketing Educators

IF 0.2 Q4 EDUCATION & EDUCATIONAL RESEARCH

Africa Education Review Pub Date : 2020-09-02 DOI:10.1080/18146627.2021.1878377

K. Perumal, S. Maistry

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Abstract

Abstract Pedagogical competence is a nascent concept in higher education literature, and, in the field of marketing education, it is underutilised and remains imprecise hitherto. In South Africa, this problem is further intensified as there is a paucity of published research. This study sought to explore the pedagogical competencies of marketing educators at South African higher education institutions. Underpinned by an interpretivist paradigm, a qualitative research design was embraced. Using the purposive sampling technique, a sample of 16 experienced marketing educators participated in face-to-face semi-structured interviews. The interview data were transcribed and subsequently analysed by employing a thematic analysis. This study produced valuable insight into how South African marketing educators view pedagogical competence. Participants displayed a broad conception that challenged the conventional understanding of pedagogy, including relationship building and research competence. The findings make a significant contribution to our understanding of pedagogical competence and its composite dimensions.

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南非市场营销教育者的教学能力

摘要教学能力在高等教育文献中是一个新生的概念，在市场营销教育领域，教学能力尚未得到充分利用，至今仍不准确。在南非，由于缺乏已发表的研究，这一问题进一步加剧。本研究旨在探讨南非高等教育机构市场营销教育者的教学能力。在解释主义范式的基础上，采用了定性研究设计。使用有目的的抽样技术，16名经验丰富的营销教育工作者参加了面对面的半结构化访谈。采访数据被记录下来，随后通过采用主题分析进行分析。这项研究对南非营销教育者如何看待教学能力产生了有价值的见解。参与者展示了一个广泛的概念，挑战了对教学法的传统理解，包括建立关系和研究能力。这些发现对我们理解教学能力及其复合维度做出了重大贡献。

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来源期刊

Africa Education Review EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

1.40

自引率

0.00%

发文量

期刊介绍： Africa Education Review is a scholarly, peer-reviewed journal that seeks the submission of unpublished articles on current educational issues. It encourages debate on theory, policy and practice on a wide range of topics that represent a variety of disciplines, interdisciplinary, cross-disciplinary and transdisciplinary interests on international and global scale. The journal therefore welcomes contributions from associated disciplines including sociology, psychology and economics. Africa Education Review is interested in stimulating scholarly and intellectual debate on education in general, and higher education in particular on a global arena. What is of particular interest to the journal are manuscripts that seek to contribute to the challenges and issues facing primary and secondary in general, and higher education on the African continent and in the global contexts in particular. The journal welcomes contributions based on sound theoretical framework relating to policy issues and practice on the various aspects of higher education.