Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2023-10-05 DOI:10.1080/00913367.2023.2255233

Linda Tuncay Zayer, Catherine A. Coleman, Lauren Gurrieri

引用次数: 1

Abstract

Utilizing a qualitative thematic analysis of submission materials for 18 award-winning, gender-inclusive campaigns at the Cannes International Festival of Creativity, this research reenvisions incl...

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通过包容性广告推动影响:对获奖的性别包容性广告的考察

利用对戛纳国际创意节18个获奖的性别包容性活动提交材料的定性专题分析，本研究重新设想包括……

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来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.