Editorial

Q2 Social Sciences

Asia Pacific Media Educator Pub Date : 2019-12-01 DOI:10.1177/1326365X19886971

S. Melkote

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Abstract

I arrived in Iowa City in the Fall of 1980 to pursue graduate study in media and communication. I had already developed an interest in development communication study and practice by then. When I did my MS degree work in Bengaluru University in India, the Satellite Instruction Television Experiment (SITE) was launched by the Indian government. SITE was a huge experiment in bringing information, communication, education and pro-social entertainment directly to remote villages from a satellite. All students in my cohort were encouraged to write their master’s thesis on some aspect of SITE. I chose to study challenges of organizational and interpersonal issues in the work environment of television producers in the four production centres at Ahmedabad, Cuttack, New Delhi and Hyderabad. It was fascinating that a live social/communication experiment was going on and we were in the front ranks! There was no special reason to have chosen the MA programme in Journalism and Mass Communication at Iowa other than the fact that it was a good programme and my sponsor insisted I go there! However, this was one of those blind dates that turned out to be terrific! I was introduced to Dr Joe Ascroft, an expert in development communication, and was told that he would be my academic advisor. What followed has been a wonderful and eventful journey of nearly 40 years in development communication study and research with Joe and the rest of the gang at the school, which included Alan Brody, Leslie Steeves, Robert Agunga, Ab Gratama and Jacob Matovu. Joe was a teacher, mentor, advisor and friend all rolled into one. His development communication classes were so much fun. He would relate one story after another about cultural and field-based development problems in Africa. It took me a while to realize that every story was packed with didactic value. Behind every cultural story was an issue of communication, which had been rendered ineffective due to blindness towards local culture, knowledge and practice. Behind every story about a field-based development problem were lessons about inefficacies of foreign aid and technical assistance programmes, which created additional problems of development. Leslie Steeves writes,

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社论

1980年秋天，我来到爱荷华市，攻读媒体和传播专业的研究生。到那时，我已经对发展沟通的学习和实践产生了兴趣。当我在印度班加罗尔大学攻读硕士学位时，印度政府启动了卫星教学电视实验（SITE）。SITE是一个巨大的实验，通过卫星将信息、通信、教育和亲社会的娱乐直接带到偏远的村庄。我们鼓励同组的所有学生就SITE的某些方面写硕士论文。我选择在艾哈迈达巴德、卡塔克、新德里和海得拉巴四个制作中心研究电视制作人工作环境中的组织和人际问题挑战。令人着迷的是，一场现场社交/交流实验正在进行，我们处于领先地位！没有什么特别的理由选择爱荷华大学的新闻与大众传播硕士课程，除了这是一个很好的课程，我的赞助商坚持让我去那里！然而，这是一次非常棒的相亲！我被介绍给乔·阿斯克罗夫特博士，一位发展沟通专家，并被告知他将担任我的学术顾问。接下来是一段近40年的奇妙而多事的发展之旅，与乔和学校的其他帮派成员一起学习和研究，其中包括艾伦·布罗迪、莱斯利·斯蒂维斯、罗伯特·阿贡加、阿布·格拉塔玛和雅各布·马托夫。乔是一位集老师、导师、顾问和朋友于一身的人。他的发展沟通课程非常有趣。他会讲述一个又一个关于非洲文化和实地发展问题的故事。我花了一段时间才意识到每个故事都充满了说教的价值。每一个文化故事背后都是一个沟通问题，由于对当地文化、知识和实践的盲目性，沟通变得无效。关于实地发展问题的每一个故事背后都有关于外国援助和技术援助方案无效的教训，这些方案造成了更多的发展问题。Leslie Steeves写道，

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来源期刊

Asia Pacific Media Educator COMMUNICATION-

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期刊介绍： Asia Pacific Media Educator is an international refereed journal published twice a year by SAGE Publications (New Delhi) in collaboration with the School of the Arts, English and Media, Faculty of Law, Humanities and the Arts, University of Wollongong in Australia. The journal follows international norms and procedures of blind peer reviewing by scholars representing a wide range of multi-disciplinary areas. APME focuses on generating discussions and dialogues among media educators, researchers and journalists. Content ranges from critical commentaries and essays to research reports and papers that contribute to journalism theory development and offer innovative ideas in improving the standard and currency of media reportage, teaching and training specific to the Asia Pacific region. Papers that integrate media theories with applications to professional practice, media training and journalism education are usually selected for peer review. APME also carries a Q&A section with book authors. APME takes conventional book reviews to a more creative level where reviewers directly engage with authors to understand the process that authors take in researching and writing the book, clarify their assumptions and pose critical questions.