Policy and Political Marketing: Promoting Conflict as Policy

IF 1.9 Q2 POLITICAL SCIENCE

Journal of Political Marketing Pub Date : 2020-02-10 DOI:10.1080/15377857.2020.1724426

G. Simons

引用次数: 6

Abstract

This paper is an attempt to try and understand the processes and interactions that take place in society when a group attempts to lobby in favor of contentious forms of public policy, which may not...

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政策与政治营销：以冲突为政策

本文试图理解当一个团体试图游说支持有争议的公共政策形式时，社会中发生的过程和互动，而这些形式可能不会。。。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Political Marketing POLITICAL SCIENCE-

CiteScore

4.10

自引率

8.30%

发文量

期刊介绍： The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.