{"title":"Putin’s International Political Image","authors":"G. Simons","doi":"10.1080/15377857.2019.1678904","DOIUrl":null,"url":null,"abstract":"This article concerns how publics perceive and relate to a foreign politician. There is no formal relationship between these groups as the publics have no ability to participate in national elections that could validate or detract the aura of legitimacy of the politician. Therefore the relationship could be more informal in nature and based upon perceived similarities and differences of held norms and values. President Vladimir Putin of Russia is a well-known (high profile) global political figure, which may mean a more intensely generated set of attitudes toward him as a political figure. There has been an overwhelmingly negative flow of information in mainstream mass media, especially after the Ukraine crisis. The question posed in the paper sets out to answer, given the negative coverage and associations, could any foreign (non-Russian) publics still like or admire him? The answer found is yes, there are in fact diverse sets of foreign publics like or admire his actual/perceived values and norms – for example his conservative values or his conflict with the US-led West.","PeriodicalId":46259,"journal":{"name":"Journal of Political Marketing","volume":"18 1","pages":"307 - 329"},"PeriodicalIF":1.9000,"publicationDate":"2019-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15377857.2019.1678904","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Political Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/15377857.2019.1678904","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"POLITICAL SCIENCE","Score":null,"Total":0}
引用次数: 6
Abstract
This article concerns how publics perceive and relate to a foreign politician. There is no formal relationship between these groups as the publics have no ability to participate in national elections that could validate or detract the aura of legitimacy of the politician. Therefore the relationship could be more informal in nature and based upon perceived similarities and differences of held norms and values. President Vladimir Putin of Russia is a well-known (high profile) global political figure, which may mean a more intensely generated set of attitudes toward him as a political figure. There has been an overwhelmingly negative flow of information in mainstream mass media, especially after the Ukraine crisis. The question posed in the paper sets out to answer, given the negative coverage and associations, could any foreign (non-Russian) publics still like or admire him? The answer found is yes, there are in fact diverse sets of foreign publics like or admire his actual/perceived values and norms – for example his conservative values or his conflict with the US-led West.
期刊介绍:
The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.