Effect of Halal Food Knowledge and Trust on Muslim Consumer Purchase Behavior of Syubhah Semi-Processed Food Products

IF 3.6 Q2 BUSINESS

Journal of Food Products Marketing Pub Date : 2021-07-24 DOI:10.1080/10454446.2021.1994079

R. Rahman, M. Zahari, M. Hanafiah, M. N. Mamat

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引用次数: 5

Abstract

ABSTRACT This study investigates food knowledge and trust effect on consumer purchase behavior for Syubhah semi-processed food by employing the Theory of Reasoned Action (TRA). In addition, the intervening effect of trust was also explored. Using the causal research design, the Muslim consumer experience in purchasing semi-processed food is surveyed. Seven hundred eighty usable questionnaires were successfully collected and analyzed using the Partial-least Square-Structural Equation Modeling (PLS-SEM). Muslim consumers’ knowledge of the semi-process food ingredients composition and Halal certification influence them to purchase Syubhah semi-processed food. Also, trust plays a vital role in influencing their purchase behavior. These pessimistic indications of Syubhah food effect on Muslim consumer purchase behavior carry necessary implications for the semi-process food suppliers and policymakers. This study added a valuable contribution to the Syubhah food consumption literature by assessing the direct effect between knowledge and purchase behavior and the mediating roles of trust among Muslim consumers.

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清真食品知识和信任对穆斯林消费者购买半成品食品行为的影响

摘要本研究运用理性行为理论（TRA）研究了食品知识和信任对叙巴哈半加工食品消费者购买行为的影响。此外，还探讨了信任的干预作用。采用因果研究设计，调查穆斯林消费者购买半加工食品的体验。使用偏最小二乘结构方程建模（PLS-SEM）成功收集并分析了780份可用的问卷。穆斯林消费者对半加工食品成分的了解和清真认证影响了他们购买Syubhah半加工食品。此外，信任在影响他们的购买行为方面发挥着至关重要的作用。Syubhah食品对穆斯林消费者购买行为影响的这些悲观迹象对半加工食品供应商和决策者具有必要的启示。这项研究通过评估知识和购买行为之间的直接影响以及穆斯林消费者之间信任的中介作用，为Syubhah食品消费文献增添了宝贵的贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Food Products Marketing BUSINESS-

CiteScore

5.70

自引率

6.90%

发文量

期刊介绍： From food promotion and advertising through new food product development and consumer behavior research, the Journal of Food Products Marketing provides timely, practical articles that keep food marketers on the cutting edge of their profession. The journal includes refereed research studies as well as opinions, guidelines, and speeches by practitioners that contribute to the better practice and understanding of food marketing. The journal provides a single forum for both food marketing academicians and food marketing practitioners.