Managing the Image. The Visual Communication Strategy of European Right-Wing Populist Politicians on Instagram

IF 1.9 Q2 POLITICAL SCIENCE

Journal of Political Marketing Pub Date : 2021-03-15 DOI:10.1080/15377857.2021.1892901

Jennifer Bast

引用次数: 18

Abstract

The visual social media platform Instagram is a popular tool for political image building. Drawing on image management theory as well as right-wing populist and visual communication, this study exp...

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管理映像。欧洲右翼民粹主义政客在Instagram上的视觉传播策略

视觉社交媒体平台Instagram是一个流行的政治形象塑造工具。本研究以形象管理理论为基础，结合右翼民粹主义与视觉传播学的理论，探讨了中国文化在视觉传播中的作用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Political Marketing POLITICAL SCIENCE-

CiteScore

4.10

自引率

8.30%

发文量

期刊介绍： The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.