Development Support Communication in Practice: Towards Realizing Child Rights Through UNICEF

Q2 Social Sciences

Asia Pacific Media Educator Pub Date : 2019-08-27 DOI:10.1177/1326365x19865388

Alan S. Brody

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引用次数: 1

Abstract

The author studied 6 years with Professor Joe Ascroft at the University of Iowa on a team defining principles of Development Support Communication (DSC, now widely called C4D). In 1984, he returned to the world of development practice and a 22-year career with UNICEF. The article describes his first assignment in Nigeria using an innovative communication strategy to speed the adoption of oral rehydration therapy for treatment of diarrhoea and dehydration. It also summarizes subsequent work that applied perspectives and expertise in communication to UNICEF’s challenges to further child rights: involving pharmacists as promoters of oral rehydration, and helping to launch the global ‘Baby Friendly Hospital Initiative’ in Turkey; formulating a strategy to apply national mass campaign approaches pioneered in global vaccination initiatives to reduce pneumonia deaths in Central Asia; working on emergency programmes in the ‘failed state’ of Afghanistan; building support and understanding of child rights in China, along with strengthening decentralized capacities to monitor progress towards World Summit for Children goals and targets; and as UNICEF Representative in Swaziland tackling challenges of one of the world’s worst HIV and AIDS crises. He provides seven key ideas and principles—drawn from ‘DSC Iowa Style’—that guided his development work over those years.

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实践中的发展支持沟通:通过联合国儿童基金会实现儿童权利

作者与爱荷华大学的Joe Ascroft教授一起研究了6年，在一个定义发展支持沟通(DSC，现在被广泛称为C4D)原则的团队中。1984年，他回到发展实践领域，在联合国儿童基金会工作了22年。这篇文章描述了他在尼日利亚的第一个任务，使用一种创新的传播策略来加速采用口服补液疗法来治疗腹泻和脱水。报告还总结了随后的工作，这些工作将传播方面的观点和专门知识应用于儿童基金会在进一步儿童权利方面面临的挑战:让药剂师作为口服补液的推动者，并帮助在土耳其发起全球"爱婴医院倡议";制定一项战略，采用全球疫苗接种行动中率先采用的国家大规模运动方法，以减少中亚的肺炎死亡;在阿富汗这个“失败的国家”开展紧急方案;在中国建立对儿童权利的支持和理解，同时加强监督实现世界儿童问题首脑会议目标和具体目标进展的权力下放能力;并担任联合国儿童基金会驻斯威士兰代表，应对世界上最严重的艾滋病毒和艾滋病危机之一。他从“DSC爱荷华风格”中提取了七个关键的思想和原则，这些思想和原则指导了他这些年的开发工作。

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来源期刊

Asia Pacific Media Educator COMMUNICATION-

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期刊介绍： Asia Pacific Media Educator is an international refereed journal published twice a year by SAGE Publications (New Delhi) in collaboration with the School of the Arts, English and Media, Faculty of Law, Humanities and the Arts, University of Wollongong in Australia. The journal follows international norms and procedures of blind peer reviewing by scholars representing a wide range of multi-disciplinary areas. APME focuses on generating discussions and dialogues among media educators, researchers and journalists. Content ranges from critical commentaries and essays to research reports and papers that contribute to journalism theory development and offer innovative ideas in improving the standard and currency of media reportage, teaching and training specific to the Asia Pacific region. Papers that integrate media theories with applications to professional practice, media training and journalism education are usually selected for peer review. APME also carries a Q&A section with book authors. APME takes conventional book reviews to a more creative level where reviewers directly engage with authors to understand the process that authors take in researching and writing the book, clarify their assumptions and pose critical questions.