WhatsApp and Mobile Money: Ameliorating Crowdfunding for Social Change in Kenya

Q2 Social Sciences

Asia Pacific Media Educator Pub Date : 2019-12-01 DOI:10.1177/1326365X19894780

Frankline Matanji

引用次数: 0

Abstract

Use of WhatsApp as a social media technology and M-pesa, a mobile money service for crowdfunding in Kenya are proliferating at an incredible pace. Crowdfunding helps communities organize for effective participation in social and economic development and empowerment by making sure that members of the community get to benefit from services, such as access to social amenities and better infrastructure, which would not have been available if the community members were to wait for the government to provide the services. This method is being used at Kisii University for students’ retention and providing social welfare to students, their parents and university staff. The approach adopted by this study was qualitative inductive research, where the researcher had a one-on-one interview session with creators of crowdfunding campaigns and the funders using Skype and phone calls as interview tools.

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WhatsApp和移动货币:改善肯尼亚社会变革的众筹

在肯尼亚，WhatsApp作为一种社交媒体技术和M-pesa(一种用于众筹的移动货币服务)的使用正以令人难以置信的速度激增。众筹帮助社区组织有效参与社会和经济发展，并确保社区成员从服务中受益，例如获得社会设施和更好的基础设施，如果社区成员等待政府提供服务，这些服务是无法获得的。基喜大学正在使用这种方法来留住学生，并向学生、家长和大学工作人员提供社会福利。本研究采用的方法是定性归纳研究，研究人员与众筹活动的创造者和资助者进行一对一的访谈，使用Skype和电话作为访谈工具。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Asia Pacific Media Educator COMMUNICATION-

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期刊介绍： Asia Pacific Media Educator is an international refereed journal published twice a year by SAGE Publications (New Delhi) in collaboration with the School of the Arts, English and Media, Faculty of Law, Humanities and the Arts, University of Wollongong in Australia. The journal follows international norms and procedures of blind peer reviewing by scholars representing a wide range of multi-disciplinary areas. APME focuses on generating discussions and dialogues among media educators, researchers and journalists. Content ranges from critical commentaries and essays to research reports and papers that contribute to journalism theory development and offer innovative ideas in improving the standard and currency of media reportage, teaching and training specific to the Asia Pacific region. Papers that integrate media theories with applications to professional practice, media training and journalism education are usually selected for peer review. APME also carries a Q&A section with book authors. APME takes conventional book reviews to a more creative level where reviewers directly engage with authors to understand the process that authors take in researching and writing the book, clarify their assumptions and pose critical questions.