What’s in a “Happy” Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions

IF 5.4 2区管理学 Q1 BUSINESS

Journal of Advertising Pub Date : 2022-07-14 DOI:10.1080/00913367.2022.2090465

Annika Abell, Leah Smith, Dipayan Biswas

引用次数: 2

查看原文本刊更多论文

“快乐”餐里有什么？餐厅标志中笑脸对价格和健康感知的影响

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Advertising Multiple-

CiteScore

11.20

自引率

10.50%

发文量

期刊介绍： The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.