{"title":"Malls, modernity and consumption: Shopping malls as new projectors of modernity in Accra, Ghana","authors":"Alexander K Eduful, Michael K. Eduful","doi":"10.1177/14695405211033666","DOIUrl":null,"url":null,"abstract":"Shopping malls in the global South have been expanding rapidly, especially in sub-Saharan Africa, since 2000. Among others, they are seen as part of the processes of globalization, modernization and modernity. Using a mixed-methods approach based on case study of malls in Accra, Ghana, this study argues that malls in the global South, particularly sub-Saharan Africa, project images of modernity on account that they are framed as multiple loci of collective consumption and, as well, tend to represent nodes of global convergence.","PeriodicalId":51461,"journal":{"name":"Journal of Consumer Culture","volume":"22 1","pages":"949 - 968"},"PeriodicalIF":2.4000,"publicationDate":"2021-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/14695405211033666","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Consumer Culture","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/14695405211033666","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}
引用次数: 6
Abstract
Shopping malls in the global South have been expanding rapidly, especially in sub-Saharan Africa, since 2000. Among others, they are seen as part of the processes of globalization, modernization and modernity. Using a mixed-methods approach based on case study of malls in Accra, Ghana, this study argues that malls in the global South, particularly sub-Saharan Africa, project images of modernity on account that they are framed as multiple loci of collective consumption and, as well, tend to represent nodes of global convergence.
期刊介绍:
The Journal of Consumer Culture is a major new journal designed to support and promote the dynamic expansion in interdisciplinary research focused on consumption and consumer culture, opening up debates and areas of exploration. Global in perspective and drawing on both theory and empirical research, the journal reflects the need to engage critically with modern consumer culture and to understand its central role in contemporary social processes. The Journal of Consumer Culture brings together articles from the many social sciences and humanities in which consumer culture has become a significant focus. It also engages with overarching contemporary perspectives on social transformation.