Reverse cybervetting: Evaluating company practices to illustrate organizational identification

Abstract

Courses: Introduction to Corporate Communication, Introduction to Organizational Communication, Topics in Organizational Communication. Objectives: This activity aims to give students an opportunity and space to critique and examine organizational activities and business practices, and how this may impact students’ future employment or consumer choices. In other words, this activity illustrates the notion of organizational identification through evaluation of company activities, mission and vision statements, business practices, and efforts.