Telemedicine acceptance during the COVID-19 pandemic: User satisfaction and strategic healthcare marketing considerations.

Q3 Health Professions

Health Marketing Quarterly Pub Date : 2021-04-01 Epub Date: 2021-10-13 DOI:10.1080/07359683.2021.1986988

Md Mahiuddin Sabbir, Khan Md Raziuddin Taufique, Marzia Nomi

引用次数: 7

Abstract

A lot remains unexplored regarding the antecedents and outcomes of telemedicine acceptance from health service marketing perspective. This study addresses this gap by integrating the Health Belief Model and the Unified Theory of Acceptance and Use of Technology model in the context of generation Y and Z's response to the COVID-19 pandemic. Data collected from 293 respondents were analyzed using structural equation modeling. The results confirm theoretical rigor of integrating two models examining the antecedents and user satisfaction as an outcome of telemedicine acceptance. The findings also suggest marketing strategies for implementing telemedicine during pandemic. Future research directions are highlighted.

查看原文本刊更多论文

COVID-19大流行期间远程医疗的接受:用户满意度和战略性医疗保健营销考虑因素。

从卫生服务营销的角度来看，关于远程医疗接受的前提和结果，还有很多尚未探索的地方。本研究通过在Y代和Z代应对COVID-19大流行的背景下整合健康信念模型和技术接受和使用统一理论模型来解决这一差距。采用结构方程模型对293名受访者的数据进行分析。结果证实了整合两个模型的理论严密性，这些模型检验了前因和用户满意度作为远程医疗接受的结果。研究结果还提出了在大流行期间实施远程医疗的营销策略。展望了未来的研究方向。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Health Marketing Quarterly Health Professions-Health Professions (all)

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.