{"title":"People with disabilities and Meta Humans: A review-based research note for transformative service researchers.","authors":"Xinyun Yan, Jörg Finsterwalder, Dean Sutherland","doi":"10.1080/07359683.2026.2692297","DOIUrl":null,"url":null,"abstract":"<p><p>The rapid development of Meta Humans, i.e. Artificial Intelligence-based virtual assistants, has expanded transformative services opportunities for people with disabilities. This research note adopts a narrative literature review to explore how Meta Humans can enhance service experiences and wellbeing, while identifying opportunities and challenges in inclusive service contexts. This review scrutinized a total of 58 publications (N = 58) and identified three interrelated themes: (1) the application and impact of Meta Humans for people with disabilities, (2) the role of Meta Humans in transforming wellbeing and service experiences for people with disabilities, and (3) privacy, trust, ethics and inclusiveness of services by Meta Humans. Building on this background, this article proposes future Transformative Service Research directions relating to Meta Humans serving people with disabilities. It aims to stimulate academic discussion on how Meta Humans can advance digital inclusion and social participation and provide theoretical guidance for ethical policy formulation.</p>","PeriodicalId":36008,"journal":{"name":"Health Marketing Quarterly","volume":" ","pages":"1-17"},"PeriodicalIF":1.8000,"publicationDate":"2026-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Health Marketing Quarterly","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/07359683.2026.2692297","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Health Professions","Score":null,"Total":0}
引用次数: 0
Abstract
The rapid development of Meta Humans, i.e. Artificial Intelligence-based virtual assistants, has expanded transformative services opportunities for people with disabilities. This research note adopts a narrative literature review to explore how Meta Humans can enhance service experiences and wellbeing, while identifying opportunities and challenges in inclusive service contexts. This review scrutinized a total of 58 publications (N = 58) and identified three interrelated themes: (1) the application and impact of Meta Humans for people with disabilities, (2) the role of Meta Humans in transforming wellbeing and service experiences for people with disabilities, and (3) privacy, trust, ethics and inclusiveness of services by Meta Humans. Building on this background, this article proposes future Transformative Service Research directions relating to Meta Humans serving people with disabilities. It aims to stimulate academic discussion on how Meta Humans can advance digital inclusion and social participation and provide theoretical guidance for ethical policy formulation.
期刊介绍:
Health Marketing Quarterly is directed at academicians and practitioners who are concerned with the concepts, practice, and research of health care marketing in today"s complex environment. The journal addresses important contemporary issues in the use of marketing by health care organizations like hospitals, individual practitioners, and public health care organizations. This includes the use of marketing to promote, position, deter, enhance health care organizations/issues, and the development of the marketing literature on both a conceptual and empirical basis.