Doris G Gammon, Mary Catharine McKeithen, Jennifer Gaber, Marissa B Esser, Gregory Leung, Katherine J Karriker-Jaffe
{"title":"Low-Cost Alcohol Products Account for a Disproportionate Share of Privatized Off-Premises Alcohol Sales Across 42 U.S. States.","authors":"Doris G Gammon, Mary Catharine McKeithen, Jennifer Gaber, Marissa B Esser, Gregory Leung, Katherine J Karriker-Jaffe","doi":"10.15288/jsad.25-00163","DOIUrl":null,"url":null,"abstract":"<p><strong>Objective: </strong>We assessed alcohol product availability, sales, and prices among privatized off-premises alcohol sales in 42 U.S. states and quantified sales among lower-priced products.</p><p><strong>Method: </strong>We used NielsenIQ weekly retail scanner data from 28 license states (where alcohol sales are privatized) and 14 control states (where alcohol sales are partially privatized and partially government controlled, e.g., for distilled spirits)-collectively representing privatized off-premises alcohol sales in 42 U.S. states from November 11, 2018, to November 4, 2023. We descriptively analyzed the latest year (November 2022-November 2023) of alcohol product availability (number of unique products), standard drink price, and standard drink sales, and compared these with estimates from the earliest year (November 2018-November 2019). We quantified the sales market share of products priced at or below $0.50, $0.75, and $1.00 per standard drink.</p><p><strong>Results: </strong>Overall, product availability increased from 2018-2019 to 2022-2023 among all alcohol types, ranging from +7.4% (beer) to +67.0% (ready-to-drink beverages [RTDs]), whereas sales decreased for beer (-8.0%) and wine (-10.7%) and increased for spirits (+7.4% [license states only]) and RTDs (+68.6%). The average price paid for a standard drink remained less than $2.00 through 2023. During 2022-2023, in license states, 57.4% of spirits sales were $1.00 or less per standard drink; across all states, 23.3% of beer sales (13.0% of beer products), 28.7% of wine sales (7.4% of wine products), and 18.4% of RTDs sales (24.0% of RTDs products) were $1.00 or less per standard drink.</p><p><strong>Conclusions: </strong>Among 42 U.S. states, a substantial share of alcohol sales was from lower-priced products.</p>","PeriodicalId":17159,"journal":{"name":"Journal of studies on alcohol and drugs","volume":" ","pages":"718-726"},"PeriodicalIF":2.4000,"publicationDate":"2026-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of studies on alcohol and drugs","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.15288/jsad.25-00163","RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2025/12/15 0:00:00","PubModel":"Epub","JCR":"Q2","JCRName":"PSYCHOLOGY","Score":null,"Total":0}
引用次数: 0
Abstract
Objective: We assessed alcohol product availability, sales, and prices among privatized off-premises alcohol sales in 42 U.S. states and quantified sales among lower-priced products.
Method: We used NielsenIQ weekly retail scanner data from 28 license states (where alcohol sales are privatized) and 14 control states (where alcohol sales are partially privatized and partially government controlled, e.g., for distilled spirits)-collectively representing privatized off-premises alcohol sales in 42 U.S. states from November 11, 2018, to November 4, 2023. We descriptively analyzed the latest year (November 2022-November 2023) of alcohol product availability (number of unique products), standard drink price, and standard drink sales, and compared these with estimates from the earliest year (November 2018-November 2019). We quantified the sales market share of products priced at or below $0.50, $0.75, and $1.00 per standard drink.
Results: Overall, product availability increased from 2018-2019 to 2022-2023 among all alcohol types, ranging from +7.4% (beer) to +67.0% (ready-to-drink beverages [RTDs]), whereas sales decreased for beer (-8.0%) and wine (-10.7%) and increased for spirits (+7.4% [license states only]) and RTDs (+68.6%). The average price paid for a standard drink remained less than $2.00 through 2023. During 2022-2023, in license states, 57.4% of spirits sales were $1.00 or less per standard drink; across all states, 23.3% of beer sales (13.0% of beer products), 28.7% of wine sales (7.4% of wine products), and 18.4% of RTDs sales (24.0% of RTDs products) were $1.00 or less per standard drink.
Conclusions: Among 42 U.S. states, a substantial share of alcohol sales was from lower-priced products.
期刊介绍:
The Journal of Studies on Alcohol and Drugs began in 1940 as the Quarterly Journal of Studies on Alcohol. It was founded by Howard W. Haggard, M.D., director of Yale University’s Laboratory of Applied Physiology. Dr. Haggard was a physiologist studying the effects of alcohol on the body, and he started the Journal as a way to publish the increasing amount of research on alcohol use, abuse, and treatment that emerged from Yale and other institutions in the years following the repeal of Prohibition in 1933. In addition to original research, the Journal also published abstracts summarizing other published documents dealing with alcohol. At Yale, Dr. Haggard built a large team of alcohol researchers within the Laboratory of Applied Physiology—including E.M. Jellinek, who became managing editor of the Journal in 1941. In 1943, to bring together the various alcohol research projects conducted by the Laboratory, Dr. Haggard formed the Section of Studies on Alcohol, which also became home to the Journal and its editorial staff. In 1950, the Section was renamed the Center of Alcohol Studies.