The power of connection, contribution, and communication: Building stronger relationships with nursing alumni

Abstract

Background

To ensure long-term growth and financial stability, higher educational institutions need to find ways to build their fundraising efforts by looking at innovative ways to engage their alumni. How nursing students socially construct their college experience could play an important role in if and how they contribute back to their university after graduation.

Aim

The primary aim of this study was to understand the attitudes and relationships nursing alumni have with their alma mater to provide insights into financial giving and alumni involvement.

Methods

This study was conducted using survey design methodology. Surveys were sent via Qualtrics and direct mail to all alumni that graduated from the nursing program between 2001 and 2019.

Results

Three themes were identified in the research. Nursing alumni desire a real connection with their alma mater. They want opportunities to contribute back to their university and lastly, they desire increased communication from the university.

Conclusion

Knowing these three themes allows university development offices and academic departments to work together to create strategic initiatives to keep alumni engaged. This understanding allows colleges to have an intentional impact on factors that occur during the nursing student's college experience that later led to alumni loyalty. This information is beneficial for the alumni, students, and the well-being of the university.