Cannabis vape product advertising exposure is associated with cannabis vape product use and frequency among U.S. Young adults

IF 3.6 2区医学 Q1 PSYCHOLOGY, CLINICAL

Addictive behaviors Pub Date : 2025-09-03 DOI:10.1016/j.addbeh.2025.108475

Siyan Meng , Kathryn La Capria , Marla Royne Stafford , Cui Yang , Alisa A. Padon , Kristina Jackson , Julia Chen-Sankey

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引用次数: 0

Abstract

Introduction

Cannabis vape products (CVPs) have gained significant popularity as a method of cannabis consumption among U.S. young adults (YAs), raising concerns about associated health risks. This study investigates the relationship between exposure to CVP advertisements (ads) and CVP use among YAs.

Method

In 2024, we implemented a web-based survey using a purposive sample of U.S. YA participants (n = 2,204; ages 18–30) with various cannabis use behaviors. Using multivariable regression, we assessed associations between CVP ad exposure (measured by overall exposure, frequency of exposure, and number of advertising channels) and past-month CVP use and use frequency, adjusting for relevant covariates.

Results

Ad exposure (AOR = 1.41, p = 0.001; β = 0.2, p = 0.013), higher frequency of ad exposure (AOR = 1.17, p < 0.001; β = 0.10, p < 0.001), and exposure across more advertising channels (AOR = 1.08, p < 0.001; β = 0.06, p < 0.001) were significantly associated with both CVP use and CVP use frequency, respectively. Social media emerged as the most prevalent advertising channel for CVP ad exposure. Specific channels associated with CVP use included email/text messages, ads inside/outside cannabis retailers, TV/radio, ads at bars/pubs/nightclubs, social media, and websites. Similar associations were observed for CVP use frequency, except for websites.

Discussion

The study results highlight significant associations between CVP ad exposure and both CVP use and CVP use frequency among YAs, suggesting ad exposure may be a risk factor for CVP use. Further research into the content and impact of CVP advertising, particularly through digital channels like social media and email, is needed to develop strategies for reducing the appeal of such advertising to YAs.

查看原文本刊更多论文

大麻电子烟产品的广告曝光与大麻电子烟产品在美国年轻人中的使用和频率有关

大麻电子烟产品（cvp）作为一种大麻消费方式在美国年轻人（YAs）中非常受欢迎，引发了对相关健康风险的担忧。本研究旨在探讨青少年接触CVP广告与CVP使用的关系。方法：在2024年，我们实施了一项基于网络的调查，使用了美国YA参与者（n = 2204，年龄在18-30岁）的目的样本，他们有不同的大麻使用行为。使用多变量回归，我们评估了CVP广告曝光（通过总体曝光、曝光频率和广告渠道数量来衡量）与过去一个月CVP使用和使用频率之间的关联，并对相关协变量进行了调整。结果广告暴露（AOR = 1.41, p = 0.001; β = 0.2, p = 0.013）、较高的广告暴露频率（AOR = 1.17, p < 0.001; β = 0.10, p < 0.001）和更多广告渠道的暴露（AOR = 1.08, p < 0.001; β = 0.06, p < 0.001）分别与CVP使用和CVP使用频率显著相关。社交媒体成为CVP广告曝光最普遍的广告渠道。与CVP使用相关的具体渠道包括电子邮件/短信、大麻零售商内部/外部的广告、电视/广播、酒吧/酒吧/夜总会的广告、社交媒体和网站。除了网站之外，CVP的使用频率也有类似的关联。研究结果强调了CVP广告曝光与青少年CVP使用和使用频率之间的显著关联，表明广告曝光可能是CVP使用的一个危险因素。需要进一步研究CVP广告的内容和影响，特别是通过社交媒体和电子邮件等数字渠道，以制定降低此类广告对YAs吸引力的策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Addictive behaviors 医学-药物滥用

CiteScore

8.40

自引率

4.50%

发文量

283

审稿时长

46 days

期刊介绍： Addictive Behaviors is an international peer-reviewed journal publishing high quality human research on addictive behaviors and disorders since 1975. The journal accepts submissions of full-length papers and short communications on substance-related addictions such as the abuse of alcohol, drugs and nicotine, and behavioral addictions involving gambling and technology. We primarily publish behavioral and psychosocial research but our articles span the fields of psychology, sociology, psychiatry, epidemiology, social policy, medicine, pharmacology and neuroscience. While theoretical orientations are diverse, the emphasis of the journal is primarily empirical. That is, sound experimental design combined with valid, reliable assessment and evaluation procedures are a requisite for acceptance. However, innovative and empirically oriented case studies that might encourage new lines of inquiry are accepted as well. Studies that clearly contribute to current knowledge of etiology, prevention, social policy or treatment are given priority. Scholarly commentaries on topical issues, systematic reviews, and mini reviews are encouraged. We especially welcome multimedia papers that incorporate video or audio components to better display methodology or findings. Studies can also be submitted to Addictive Behaviors? companion title, the open access journal Addictive Behaviors Reports, which has a particular interest in ''non-traditional'', innovative and empirically-oriented research such as negative/null data papers, replication studies, case reports on novel treatments, and cross-cultural research.