The Semiotic Analysis of the Solar Symbolism of Chinese Ceramics: Issues of Intercultural Communication.

Abstract

The study describes the semiotic analysis of the solar symbolism of Chinese ceramics and its cross-cultural transition to the Middle East. The study aims to show how these borrowings and other symbols complement each other intersemiotically to achieve their communicative goal. The relevance of this research focuses on the use of semiotics as an artistic methodology to explain and interpret solar symbolism on ceramics in Chinese culture in the Neolithic period. The semiotic approach to intercultural communication between China and the Middle East showed the similarity of information sign systems. The study relies on the semiotic analysis approach, which focuses on the author's interpretation of the sign in terms of its denotative and connotative meanings (decoding). The scenarios of human behavior, the laws of society, and religious and artistic tendencies have been revealed. The cultures under study are presented as polycode space. With the help of common cultural signs, the phenomena of culture as facts of communication have been considered; the individual communication messages are structured and understood in accordance with a certain code. Thus, with the help of the semiotic approach, their deep meanings and information, which are encoded in sun patterns and ornaments of ceramic ware, have been discovered.