Shopping motivations of Paylater users.

IF 1.6 4区心理学 Q1 PSYCHOLOGY, MULTIDISCIPLINARY

Australian Journal of Psychology Pub Date : 2024-10-02 eCollection Date: 2024-01-01 DOI:10.1080/00049530.2024.2408022

Ghina Amalia Syifani, Martina Dwi Mustika

{"title":"Shopping motivations of Paylater users.","authors":"Ghina Amalia Syifani, Martina Dwi Mustika","doi":"10.1080/00049530.2024.2408022","DOIUrl":null,"url":null,"abstract":"Objective: Despite Paylater's increasing popularity in Indonesia, no research potentially has explored the influence of Paylater users' shopping motivation on purchase intention. This topic is important to research to create a healthier shopping environment for marketers and users. This paper presents two studies addressing this gap.Method: Study 1 explored the values of shopping motivation influencing purchase intention in Indonesia using a non-experimental method with 299 participants aged from 18 to 40 years in Indonesia. Study 2 used experimental vignette methods to strengthen the first study's results. This study involved 752 participants with the same characteristics as Study 1.Results: The results of Study 1 show that both utilitarian and hedonic motivations influence Paylater users' purchase intention in Indonesia, and all shopping motivation values positively influence utilitarian and hedonic motivations. In Study 2, we found that values of convenience, customisation, adventure/exploration and gratification affect the purchase intention of Paylater users in Indonesia.Conclusion: The results demonstrate both motivations influence purchase intention, but hedonic has the most significant influence, and all shopping motivation values are significant. Therefore, each value can motivate Indonesian Paylater users' intention to purchase.Key points: What is known about this topic.","PeriodicalId":8871,"journal":{"name":"Australian Journal of Psychology","volume":"76 1","pages":"2408022"},"PeriodicalIF":1.6000,"publicationDate":"2024-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12218590/pdf/","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Australian Journal of Psychology","FirstCategoryId":"102","ListUrlMain":"https://doi.org/10.1080/00049530.2024.2408022","RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2024/1/1 0:00:00","PubModel":"eCollection","JCR":"Q1","JCRName":"PSYCHOLOGY, MULTIDISCIPLINARY","Score":null,"Total":0}

引用次数: 0

Abstract

Objective: Despite Paylater's increasing popularity in Indonesia, no research potentially has explored the influence of Paylater users' shopping motivation on purchase intention. This topic is important to research to create a healthier shopping environment for marketers and users. This paper presents two studies addressing this gap.

Method: Study 1 explored the values of shopping motivation influencing purchase intention in Indonesia using a non-experimental method with 299 participants aged from 18 to 40 years in Indonesia. Study 2 used experimental vignette methods to strengthen the first study's results. This study involved 752 participants with the same characteristics as Study 1.

Results: The results of Study 1 show that both utilitarian and hedonic motivations influence Paylater users' purchase intention in Indonesia, and all shopping motivation values positively influence utilitarian and hedonic motivations. In Study 2, we found that values of convenience, customisation, adventure/exploration and gratification affect the purchase intention of Paylater users in Indonesia.

Conclusion: The results demonstrate both motivations influence purchase intention, but hedonic has the most significant influence, and all shopping motivation values are significant. Therefore, each value can motivate Indonesian Paylater users' intention to purchase.

Key points: What is known about this topic.

Abstract Image

查看原文本刊更多论文

Paylater用户的购物动机。

目的：尽管Paylater在印度尼西亚越来越受欢迎，但没有研究潜在地探讨Paylater用户的购物动机对购买意愿的影响。研究这个主题对于为营销人员和用户创造一个更健康的购物环境很重要。本文提出了两项研究来解决这一差距。方法：研究1采用非实验方法，对299名年龄在18 - 40岁的印度尼西亚人进行了购物动机对购买意愿的影响。研究2使用实验小插曲方法来加强第一项研究的结果。这项研究涉及752名与研究1具有相同特征的参与者。结果：研究1的结果表明，印尼Paylater用户的功利动机和享乐动机都影响其购买意愿，所有的购物动机价值观都对功利动机和享乐动机产生正向影响。在研究2中，我们发现便利、定制、冒险/探索和满足的价值观影响印度尼西亚Paylater用户的购买意愿。结论：结果表明，两种动机都对购买意愿有影响，但享乐动机的影响最为显著，且所有购物动机价值均显著。因此，每个值都可以激发印尼Paylater用户的购买意愿。重点：关于这个话题我们知道些什么？

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Australian Journal of Psychology PSYCHOLOGY, MULTIDISCIPLINARY-

CiteScore

5.50

自引率

0.00%

发文量

期刊介绍： Australian Journal of Psychology is the premier scientific journal of the Australian Psychological Society. It covers the entire spectrum of psychological research and receives articles on all topics within the broad scope of the discipline. The journal publishes high quality peer-reviewed articles with reviewers and associate editors providing detailed assistance to authors to reach publication. The journal publishes reports of experimental and survey studies, including reports of qualitative investigations, on pure and applied topics in the field of psychology. Articles on clinical psychology or on the professional concerns of applied psychology should be submitted to our sister journals, Australian Psychologist or Clinical Psychologist. The journal publishes occasional reviews of specific topics, theoretical pieces and commentaries on methodological issues. There are also solicited book reviews and comments Annual special issues devoted to a single topic, and guest edited by a specialist editor, are published. The journal regards itself as international in vision and will accept submissions from psychologists in all countries.