Consumer insights on EV policy towards accelerated adoption – Canberra case study

Abstract

This study explores consumer perspectives on electric vehicle (EV) adoption in Canberra, Australia—a city in the early stages of EV promotion. Drawing on 524 valid survey responses and a mixed-methods approach, we examine key barriers, policy needs, and the influence of consumer knowledge on adoption intent. Results indicate that EV knowledge and prior driving experience significantly enhance purchase interest. While respondents exhibit relatively strong awareness of environmental benefits and local incentives, they are less informed about operational cost savings and lifecycle emissions. A supplementary dealer survey reveals a supply-side information lag, highlighting the need for improved communication channels between policymakers, dealers, and consumers. Consumers’ primary concerns relate to EV performance and cost-effectiveness, suggesting that recent technological progress has not yet translated into widespread consumer confidence. Qualitative responses further reveal diverse policy expectations spanning social, technical, and economic domains. The findings emphasize the necessity of a comprehensive local policy framework to facilitate EV uptake in emerging markets. Such a framework should address evolving challenges, including battery recycling, integration with home energy systems, and the development of supporting services. While local governments have limited influence over vehicle pricing and national technological standards, they can play a critical role in closing information gaps through targeted educational programs and alleviating infrastructure-related barriers. This research contributes to the understanding of localized EV policy design and provides insights for other cities seeking to initiate or strengthen their EV transition strategies.