Exploring mobile phone use behavior among electric bicycle food delivery riders: an extended theory of planned behavior approach

Abstract

This study aims to explore the underlying causes and influencing factors of mobile phone use behavior among electric bicycle food delivery riders during rides. Based on the extended Theory of Planned Behavior (TPB), this research constructs a structural equation model (SEM) that incorporates latent variables such as attitude, subjective norm, perceived behavioral control, traffic environment perception, delivery environment perception, and salary expectation. Data were collected through a questionnaire survey of 121 electric bicycle food delivery riders in Chaoyang District, Beijing, primarily males aged 31–40. Statistical analysis was conducted using SPSS (Version 27) and AMOS (Version 24). The results indicate that attitude and subjective norm have a significant negative impact on riders’ behavioral intentions to use mobile phones, while perceived behavioral control and traffic environment perception exert a significant positive impact on behavioral intention. Additionally, both behavioral intention and perceived behavioral control have a significant positive influence on actual behavior. The study concludes that enhancing safety awareness education and optimizing infrastructure for non-motorized vehicles can effectively reduce the hazardous behavior of mobile phone use during rides, thereby improving the traffic safety of riders.