Isotype in Mexico: The Untold Story

IF 1.8 2区 社会学 0 HUMANITIES, MULTIDISCIPLINARY
María del Mar Navarro
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Abstract

This article explores the influence of the International System of Typographic Education (Isotype) in Mexico during the 1930s. It reveals how social scientist Dr. Otto Neurath’s pictorial system of visual communication expanded beyond its European origins to convey social reform initiatives under the presidency of Lázaro Cárdenas. Invited by the Mexican government, Otto Neurath and Marie Reidemeister applied the Isotype method to national exhibitions and government reports, most notably in Six Years at the Service of the Government of Mexico. This report mirrored Neurath’s earlier work, the Atlas of Society and Economy. By employing pictograms to communicate statistical data, this visual approach simplified complex topics such as land reform, oil nationalization, and rural education, making them more accessible to Mexico’s largely rural population. Following Neurath and Reidemeister’s brief visit, German immigrant and Bauhaus-trained artist Léna Bergner continued to adapt pictorial statistics during the presidency of Miguel Ávila-Camacho, further cementing the role of Isotype in Mexican visual education. This article addresses the gap in Isotype scholarship by introducing new evidence and realigning key events in this Mexican chapter. These findings demonstrate the global reach of Isotype, enriching our understanding of how this visual communication method was adapted to overcome cultural and linguistic barriers.
墨西哥的同种异型:不为人知的故事
本文探讨了国际印刷教育体系(Isotype)在20世纪30年代对墨西哥的影响。它揭示了社会科学家奥托·纽拉特博士的视觉传达的图像系统如何超越其欧洲起源,在Lázaro Cárdenas的主持下传达社会改革倡议。应墨西哥政府的邀请,Otto Neurath和Marie Reidemeister将Isotype方法应用于国家展览和政府报告,其中最著名的是《为墨西哥政府服务的六年》。这份报告反映了Neurath早期的工作——《社会与经济地图集》。通过使用象形文字来传达统计数据,这种可视化的方法简化了复杂的主题,如土地改革、石油国有化和农村教育,使墨西哥大部分农村人口更容易理解这些主题。继Neurath和Reidemeister的短暂访问之后,德国移民和包豪斯训练的艺术家l纳·伯格纳(l na Bergner)在Miguel Ávila-Camacho总统任期内继续调整图像统计,进一步巩固了Isotype在墨西哥视觉教育中的作用。本文通过介绍新的证据和重新调整墨西哥这一章中的关键事件,解决了同型奖学金的差距。这些发现证明了Isotype的全球影响力,丰富了我们对这种视觉交流方法如何克服文化和语言障碍的理解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
6.20
自引率
5.00%
发文量
16
审稿时长
16 weeks
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