Beyond reality: Harnessing the metaverse for transformative education through UTAUT-2 and task-technology synergy

IF 6 2区管理学 Q1 BUSINESS

International Journal of Management Education Pub Date : 2025-03-24 DOI:10.1016/j.ijme.2025.101169

Hassan Aideed , Islam Elbayoumi Salem , Ahmed Magdy , Taima Khalid AlAmri , Afnan Salim Alzubaidi , Ahmed Mohamed Elbaz

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Abstract

The study investigates the impact of adopting metaverse technology for learning activities on university students’ behavioral intentions (BI). The results of a combined model of UTAUT-2 and TTF were tested for the moderating role of TTF in such relationships. A positive, significant relationship exists between Metaverse adoption factors and BI as tested using the PLS-SEM analysis of data collected from 326 university business students in Oman. This affects students' belief that adopting metaverse technology would augment their abilities and chances of achieving learning objectives. It was also evident that TTF moderated the association between the constructs of Metaverse adoption and BI. The study, therefore, sought to advance understanding through integration and by developing a broader framework combining different perspectives on technology adoption, learning outcomes, and behavioral intentions.

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来源期刊

International Journal of Management Education Multiple-

CiteScore

10.30

自引率

25.00%

发文量

136

审稿时长

64 days

期刊介绍： The International Journal of Management Education provides a forum for scholarly reporting and discussion of developments in all aspects of teaching and learning in business and management. The Journal seeks reflective papers which bring together pedagogy and theories of management learning; descriptions of innovative teaching which include critical reflection on implementation and outcomes will also be considered.