Thou doth protest too much: How the minimum unit price affected retailers' revenue.

IF 3 3区医学 Q2 SUBSTANCE ABUSE

Drug and alcohol review Pub Date : 2025-03-20 DOI:10.1111/dar.14041

Nicholas Taylor, Ryan Baldwin, Emma Vieira, Michael Livingston

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引用次数: 0

Abstract

Introduction: The Northern Territory (NT) set a minimum unit price (MUP) of alcohol in 2018. This measure has been strongly opposed by alcohol retailers, prior to and post-implementation of the policy. However, exact estimates on the impact of the MUP on alcohol retailers are yet to be made. This study aims to estimate the impact of the MUP on retail sales.

Method: The 3-year evaluation of the MUP used sales data from two major retailers to display alcohol consumption in the NT by beverage category and price point the year before and after the MUP. This data was extracted from the report and used to estimate the total retail value of alcohol sold before and after the MUP by category. State-wide alcohol wholesaler data was used to evaluate the representativeness of the retail data.

Results: The retail data used in the study accounts for 31% of the total alcohol market in the NT. Retail data substantially over-represents the drop in cask wine consumption (71%) compared to wholesaler data (51%). Revenue from cask wine dropped by 42% after the introduction of the MUP, but these reductions were offset by increases in revenue from spirit sales. Overall, despite a 6% decrease in sales of pure alcohol, the two retailers had an increase in revenue of 1%.

Discussion and conclusions: The MUP appears to have had a negligible impact on the revenue of alcohol retailers in the NT.

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你抗议得太多了：最低单价是如何影响零售商的收入的。

简介：北领地（NT）在2018年设定了酒精的最低单价（MUP）。这项措施在政策实施前后都遭到酒类零售商的强烈反对。然而，关于MUP对酒类零售商的影响的确切估计尚未做出。本研究旨在估计MUP对零售销售的影响。方法：对MUP进行的3年评估使用了两家主要零售商的销售数据，以显示MUP前后一年按饮料类别和价格点划分的北领地酒精消费量。这一数据是从报告中提取出来的，并用于按类别估计MUP前后销售的酒精零售总额。使用全州酒精批发商数据来评估零售数据的代表性。结果：研究中使用的零售数据占北领地酒类市场总量的31%。与批发数据（51%）相比，零售数据大大高估了桶装葡萄酒消费量的下降（71%）。引入MUP后，桶装葡萄酒的收入下降了42%，但这些减少被烈酒销售收入的增长所抵消。总体而言，尽管纯酒精的销售额下降了6%，但这两家零售商的收入却增长了1%。讨论与结论：MUP似乎对北领地酒类零售商的收入影响微不足道。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Drug and alcohol review SUBSTANCE ABUSE-

CiteScore

4.80

自引率

10.50%

发文量

151

期刊介绍： Drug and Alcohol Review is an international meeting ground for the views, expertise and experience of all those involved in studying alcohol, tobacco and drug problems. Contributors to the Journal examine and report on alcohol and drug use from a wide range of clinical, biomedical, epidemiological, psychological and sociological perspectives. Drug and Alcohol Review particularly encourages the submission of papers which have a harm reduction perspective. However, all philosophies will find a place in the Journal: the principal criterion for publication of papers is their quality.