Evidence of marketing techniques using nutritional claims regarding the sugar content in foods: Perceptions of children's carers

IF 4.6 2区医学 Q1 BEHAVIORAL SCIENCES

Appetite Pub Date : 2025-03-07 DOI:10.1016/j.appet.2025.107961

Francine Rubim de Resende , Eduardo Bearzoti , Camila Carvalho Menezes

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Abstract

This study consisted of a within-subjects experiment that investigated whether the presence of the claim ‘no added sugar’ on a prototype chocolate-flavoured filled biscuit label with an attractive design for children influences its perception of healthiness, intention to purchase the children's carers, and size of the portion to be consumed. This cross-sectional study was conducted between March and July 2022 using a questionnaire. The qualitative analysis showed that, when evaluating the ‘no sugar added’ prototype, carers described these foods as ‘healthier’ and ‘good for health’, attributing greater healthiness. Further, compared with the traditional biscuit, the intention to buy and recommend to other carers, and size of the portion was higher for the prototype with the claim of ‘no sugar added’. In summary, while Brazilian legislation regulates the use of this claim, its presence on food labels can mislead consumers. This can favour the greater consumption of these industrialised foods.

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利用食品中含糖量的营养声明的营销技术的证据：儿童照顾者的看法。

这项研究包括一项受试者内实验，旨在调查在一种具有吸引儿童设计的巧克力风味填充饼干原型标签上出现“无添加糖”的声明是否会影响儿童对健康的看法、购买儿童护具的意愿以及食用分量的大小。这项横断面研究是在2022年3月至7月期间通过问卷调查进行的。定性分析表明，在评估“不添加糖”的原型时，护理人员将这些食物描述为“更健康”和“对健康有益”，认为这些食物更健康。此外，与传统饼干相比，有“无糖”标签的原型饼干的购买意愿和推荐给其他护理人员的意愿更高，份量也更大。总而言之，尽管巴西立法规范了这一声明的使用，但它出现在食品标签上可能会误导消费者。这有利于这些工业化食品的更多消费。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Appetite 医学-行为科学

CiteScore

9.10

自引率

11.10%

发文量

566

审稿时长

13.4 weeks

期刊介绍： Appetite is an international research journal specializing in cultural, social, psychological, sensory and physiological influences on the selection and intake of foods and drinks. It covers normal and disordered eating and drinking and welcomes studies of both human and non-human animal behaviour toward food. Appetite publishes research reports, reviews and commentaries. Thematic special issues appear regularly. From time to time the journal carries abstracts from professional meetings. Submissions to Appetite are expected to be based primarily on observations directly related to the selection and intake of foods and drinks; papers that are primarily focused on topics such as nutrition or obesity will not be considered unless they specifically make a novel scientific contribution to the understanding of appetite in line with the journal's aims and scope.