Explanatory model of the attitudinal process towards entrepreneurship: A systematic literature review approach

Abstract

Entrepreneurship is recognized for its positive influence on the economic and social development of a country. As a result, there is a concerted effort to nurture it among the youth through entrepreneurship education. While education is acknowledged for its role in imparting knowledge and skills, it has been determined that its pivotal role lies in shaping attitudes towards entrepreneurship. This is with the hope of molding students who are predisposed to becoming entrepreneurs. Considering the significance of attitudes within entrepreneurship education, the primary theoretical models focusing on attitude and intention towards behavior were reviewed. From this review, a general model depicting the attitudinal process towards a particular behavior was derived. This model then served as a foundational guide for a Systematic Literature Analysis of 186 articles that were published during January 2015–May 2023. The primary objective of this analysis was to propose an Explanatory Model of the Attitudinal Process towards Entrepreneurship, aiming to augment the study of entrepreneurial spirit. In this study, a qualitative approach, underscored by a Grounded Theory design, was employed. This method facilitated the categorization of terms in line with the primary categories identified within the general model. The findings, derived from various authors, elucidated the principal emotional, cognitive, physiological, and behavioral responses. By these findings, insight is provided into the journey a student undergoes, developing either a positive or negative attitude towards entrepreneurship, thereby either strengthening or weakening their entrepreneurial spirit.