Consumer preferences and willingness to pay for a blockchain-based food traceability system: a case study of fresh pork in China

IF 1.4 3区农林科学 Q4 FOOD SCIENCE & TECHNOLOGY

Journal of Consumer Protection and Food Safety Pub Date : 2024-10-29 DOI:10.1007/s00003-024-01534-4

Minda Yang, Shi Min, Ping Qing

引用次数: 0

Abstract

Blockchain-based traceability systems offer significant potential for enhancing food safety. This study investigated consumer preferences and willingness to pay (WTP) for a blockchain-based traceability system for fresh pork, and examined preferences for certification agencies. Data were gathered through an online choice experiment conducted in 5 Chinese cities. The results show favorable preferences and higher WTP for a blockchain-based traceability system, with the information intervention group demonstrating a higher mean WTP than the control group. The highest WTP is observed for a blockchain food traceability system combined with government certification. These findings provide valuable insights for promoting blockchain-based food traceability in developing countries and hold important policy implications for food safety regulation and consumer protection.

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来源期刊

Journal of Consumer Protection and Food Safety Veterinary-Food Animals

CiteScore

3.70

自引率

4.20%

发文量

审稿时长

>12 weeks

期刊介绍： The JCF publishes peer-reviewed original Research Articles and Opinions that are of direct importance to Food and Feed Safety. This includes Food Packaging, Consumer Products as well as Plant Protection Products, Food Microbiology, Veterinary Drugs, Animal Welfare and Genetic Engineering. All peer-reviewed articles that are published should be devoted to improve Consumer Health Protection. Reviews and discussions are welcomed that address legal and/or regulatory decisions with respect to risk assessment and management of Food and Feed Safety issues on a scientific basis. It addresses an international readership of scientists, risk assessors and managers, and other professionals active in the field of Food and Feed Safety and Consumer Health Protection. Manuscripts – preferably written in English but also in German – are published as Research Articles, Reviews, Methods and Short Communications and should cover aspects including, but not limited to: · Factors influencing Food and Feed Safety · Factors influencing Consumer Health Protection · Factors influencing Consumer Behavior · Exposure science related to Risk Assessment and Risk Management · Regulatory aspects related to Food and Feed Safety, Food Packaging, Consumer Products, Plant Protection Products, Food Microbiology, Veterinary Drugs, Animal Welfare and Genetic Engineering · Analytical methods and method validation related to food control and food processing. The JCF also presents important News, as well as Announcements and Reports about administrative surveillance.