Improving digital entrepreneurship readiness of business students: The moderating roles of digital mindset and digital education

Abstract

Providing an environment for entrepreneurship and innovation is among the goals of Business schools. It can have impact in creating economic value through university-affiliated knowledge-based enterprises, and hope for the future and shaping business students' lives. The new generations of academic centers are focused on educating students to respond to the needs of business and society, and therefore assessing and improving their digital entrepreneurship readiness in the form of digital mindset, motivation, scanning opportunities and capabilities plays a key role. To develop digital entrepreneurship and benefit from it, the factors affecting students' digital entrepreneurship readiness should be identified. This research investigated and identified these factors by reviewing the literature and using the survey method. A questionnaire was designed and approved by experts and, then, distributed among the business departments’ students at Tarbiat Modares University. The results showed motivation, opportunity identification, entrepreneurial ability, digital learning aptitude, and digital education positively affected digital entrepreneurship readiness with the moderating role of a digital mindset. Digital education positively affected the digital mindset; however, the impact of resources on digital entrepreneurship readiness was unconfirmed.