Children's views on outdoor advertising of unhealthy food and beverages near schools

IF 4.6 2区医学 Q1 BEHAVIORAL SCIENCES

Appetite Pub Date : 2025-02-01 DOI:10.1016/j.appet.2025.107851

Jacinta Francis , Elizabeth Ross , Claire Pulker , Sally Brinkman , Joelie Mandzufas , Karen Martin , Justine Howard , Gina Trapp

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引用次数: 0

Abstract

Children are often exposed to unhealthy outdoor food advertisements during the school commute. This exposure can have negative public health consequences given childhood weight gain has been linked to the marketing of energy-dense and nutrient-poor foods. This study aimed to explore schoolchildren's lived experiences and attitudes towards outdoor advertising surrounding their schools. Seven focus groups with children aged 10–16 years (n = 47) attending schools located in areas with high densities of unhealthy outdoor advertising were conducted in Perth, Western Australia, between July and October 2023. Study participants were aware of outdoor advertising of unhealthy food and beverages near their school, with many reporting that it impacted their food preferences and diet. Many participants felt it was unethical to advertise unhealthy food and beverages around schools and strongly supported restricting alcohol advertising within school precincts. Participants suggested a range of strategies to manage outdoor advertising of unhealthy food and beverages, including banning advertisements on public transport. These findings have the potential to impact State and local government policies affecting children's exposure to unhealthy outdoor advertising, serving as a crucial strategy in the fight against childhood obesity and the harmful effects of alcohol.

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儿童对学校附近不健康食品饮料户外广告的看法

孩子们在上学的路上经常接触到不健康的户外食品广告。鉴于儿童期体重增加与高能量和低营养食品的营销有关，这种接触可能对公共卫生产生负面影响。本研究旨在探讨学童对学校周边户外广告的生活经验及态度。在2023年7月至10月期间，在西澳大利亚州珀斯对7名10至16岁儿童（n=47）进行了焦点小组调查，这些儿童就读于不健康户外广告密集地区的学校。研究参与者意识到学校附近有不健康食品和饮料的户外广告，许多人报告说这影响了他们的食物偏好和饮食。许多与会者认为在学校周围宣传不健康食品和饮料是不道德的，并强烈支持在学校范围内限制酒类广告。与会者提出了一系列管理不健康食品和饮料户外广告的战略，包括禁止在公共交通工具上投放广告。这些发现有可能影响州和地方政府的政策，影响儿童接触不健康的户外广告，作为对抗儿童肥胖和减少儿童酒精摄入量的关键战略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Appetite 医学-行为科学

CiteScore

9.10

自引率

11.10%

发文量

566

审稿时长

13.4 weeks

期刊介绍： Appetite is an international research journal specializing in cultural, social, psychological, sensory and physiological influences on the selection and intake of foods and drinks. It covers normal and disordered eating and drinking and welcomes studies of both human and non-human animal behaviour toward food. Appetite publishes research reports, reviews and commentaries. Thematic special issues appear regularly. From time to time the journal carries abstracts from professional meetings. Submissions to Appetite are expected to be based primarily on observations directly related to the selection and intake of foods and drinks; papers that are primarily focused on topics such as nutrition or obesity will not be considered unless they specifically make a novel scientific contribution to the understanding of appetite in line with the journal's aims and scope.