Jasper Yeh, Julia Villani, Michelle Haikalis, Matthew Rios, Melissa Pielech
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引用次数: 0
Abstract
Objective: Despite an abundance of public discourse about the opioid crisis in the media, there is little research characterizing opioid-related content on TikTok, a popular video-based social media platform. This study sought to examine how opioids are portrayed on TikTok.
Methods: This study used mixed-methods to analyze top opioid-related posts marked with the hashtag "#opioids" collected in May 2023. Holistic coding was used to topically categorize multimedia content in posts and to quantify the frequency of mentioning opioid-related content areas (eg. overdose, pain, fentanyl). Template analysis methods were then used to develop themes.
Results: 115 posts were analyzed. The most frequently used opioid-related topic codes include prescription opioids (58.3% of posts), pain (47.0%), overdose (35.7%), and fentanyl (34.8%). Posts were most commonly about challenges to accessing prescription opioids for pain management (37.4%), opioid policy (36.5%), and negative consequences of using opioids (32.2%). Qualitative analysis yielded themes about the potential dangers associated with using opioids, treatment and recovery from opioid use disorder, and barriers to obtaining prescription opioids for pain management.
Conclusions: This study revealed polarizing opinions within opioid-related content on TikTok. The two main stances, dangers of non-medical opioid use and advocacy for availability of prescription opioids for pain management, represent nationwide tensions between the opioid and chronic pain crises. The vast audience TikTok garners presents an opportunity for disseminating opioid education, harm reduction strategies, and opioid use disorder treatment options that were largely absent among the posts analyzed.
期刊介绍：
The Journal of Studies on Alcohol and Drugs began in 1940 as the Quarterly Journal of Studies on Alcohol. It was founded by Howard W. Haggard, M.D., director of Yale University’s Laboratory of Applied Physiology. Dr. Haggard was a physiologist studying the effects of alcohol on the body, and he started the Journal as a way to publish the increasing amount of research on alcohol use, abuse, and treatment that emerged from Yale and other institutions in the years following the repeal of Prohibition in 1933. In addition to original research, the Journal also published abstracts summarizing other published documents dealing with alcohol. At Yale, Dr. Haggard built a large team of alcohol researchers within the Laboratory of Applied Physiology—including E.M. Jellinek, who became managing editor of the Journal in 1941. In 1943, to bring together the various alcohol research projects conducted by the Laboratory, Dr. Haggard formed the Section of Studies on Alcohol, which also became home to the Journal and its editorial staff. In 1950, the Section was renamed the Center of Alcohol Studies.
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