Navigating Digital Childhoods: An Investigation of Preschoolers’ YouTube Engagement

Abstract

The rapid proliferation of digital media has significantly transformed childhood experiences, necessitating an understanding of its impact on preschoolers’ development. This study illuminates the nature of YouTube interactions among preschool-aged children, underlining the importance of this research in the broader context of digital media’s role in early childhood. Addressing a vital gap, the work explores how these interactions influence aspirations and consumer behavior within a Turkish cultural framework. Employing semi-structured interviews, data was meticulously gathered from 25 parent-child pairs, providing a narrative-driven exploration into digital engagement. The findings reveal a dual-faceted impact: children exhibited emotional responses and altered aspirations post-YouTube exposure, with a marked inclination towards consumerism influenced by digital content. This underscores the potency of social learning through digital platforms. However, the research scope was confined to a specific locale, necessitating caution when extending conclusions beyond this demographic. The results prompt a reevaluation of parental mediation practices, suggest potential for educational integration of digital media, and advocate for the necessity of culturally attuned digital content regulation. Implications for future research include diversifying methodologies and participant demographics to further substantiate the findings and expand their applicability.