A netnographic study of anabolic-androgenic steroid initiation videos on YouTube.

IF 3 3区医学 Q2 SUBSTANCE ABUSE

Drug and alcohol review Pub Date : 2024-10-27 DOI:10.1111/dar.13969

Matthew J Gill, Timothy Piatkowski, Matthew Dunn

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引用次数: 0

Abstract

Introduction: YouTube personalities (YP) have amassed significant followings by distributing health information. There is concern that YP involved in anabolic androgenic steroid (AAS) communities are sharing information on how people should approach initiating AAS use. This research sought to explore how YP are using their platform to distribute information on AAS initiation, what information is being presented and how people are responding.

Methods: This mixed methods research utilised a netnographic approach, a method adapted from traditional ethnographic techniques for the study of online sociocultural phenomena. The research included a selection of YouTube videos (n = 37) and user comments replying to the videos (n = 584).

Results: YP addressed the positives and negatives of AAS initiation (76%; n = 28 and 76%; n = 28 respectively), provided harm reduction strategies (76%; n = 28), and advice on which AAS people should use (97%; n = 36). A qualitative thematic analysis of the comments found two overarching themes: 'Authenticity, capital and the influence of the YP on their audiences' and 'The evolving landscape of enhancement and health'. Viewers engaged with the videos due to the YPs lived experience using AAS, and YP influenced the health behaviours of viewers. Many believed that the videos were useful for health and lifestyle enhancement purposes.

Discussion and conclusions: YP are disseminating diverse information on AAS initiation which is derived from their lived experience using AAS. Harm reduction is a key component of the YPs' message and viewers responded positively to a balanced and honest assessment of AAS initiation which is perceived to respect their personal autonomy.

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对 YouTube 上合成代谢雄性类固醇启蒙视频的网络统计研究。

简介YouTube 达人（YP）通过传播健康信息积累了大量粉丝。有人担心，参与合成代谢雄性类固醇（AAS）社区的 YP 正在分享有关人们应如何开始使用 AAS 的信息。本研究旨在探讨青年参与者如何利用他们的平台发布有关开始使用合成代谢雄性激素的信息，他们发布了哪些信息，以及人们是如何回应的：这项混合方法研究采用了一种网络地理学方法，这种方法是从研究网络社会文化现象的传统人种学技术中改编而来的。研究包括精选的 YouTube 视频（n = 37）和用户回复视频的评论（n = 584）：YP讨论了开始使用AAS的积极因素和消极因素（分别为76%；n = 28和76%；n = 28），提供了减少伤害的策略（76%；n = 28），并就人们应该使用哪些AAS提出了建议（97%；n = 36）。对评论进行的定性专题分析发现了两个首要主题："真实性、资本以及青少年对受众的影响 "和 "不断发展的增强与健康"。由于青少年在使用 AAS 方面的亲身经历，观众参与了视频的制作，青少年对观众的健康行为产生了影响。许多人认为，这些视频对增进健康和生活方式很有帮助：青年正在传播关于开始使用安非他明类兴奋剂的各种信息，这些信息来自他们使用安非他明类兴奋剂的亲身经历。减少危害是青年警察所传达信息的一个重要组成部分，观众对开始使用安非他明类兴奋剂的平衡和诚实的评估反应积极，认为这种评估尊重了他们的个人自主权。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Drug and alcohol review SUBSTANCE ABUSE-

CiteScore

4.80

自引率

10.50%

发文量

151

期刊介绍： Drug and Alcohol Review is an international meeting ground for the views, expertise and experience of all those involved in studying alcohol, tobacco and drug problems. Contributors to the Journal examine and report on alcohol and drug use from a wide range of clinical, biomedical, epidemiological, psychological and sociological perspectives. Drug and Alcohol Review particularly encourages the submission of papers which have a harm reduction perspective. However, all philosophies will find a place in the Journal: the principal criterion for publication of papers is their quality.