The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love

IF 3.4 3区计算机科学 Q2 COMPUTER SCIENCE, CYBERNETICS

International Journal of Human-Computer Interaction Pub Date : 2024-08-16 DOI:10.1080/10447318.2024.2376357

Mahmoud Yasin, Lucía Porcu, Juan Francisco Prados-Castillo, Francisco Liébana-Cabanillas

引用次数: 0

Abstract

This study aims to shed light on the role of social media in building consumer engagement and examines the impact of Islamic brand personality traits on electronic word-of-mouth and brand trust in ...

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社交媒体在建立伊斯兰银行消费者参与度中的作用：分析品牌个性特征和品牌热爱的影响

本研究旨在阐明社交媒体在建立消费者参与度方面的作用，并探讨伊斯兰品牌个性特征对电子口碑和品牌信任度的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Human-Computer Interaction 工程技术-计算机：控制论

CiteScore

9.00

自引率

21.30%

发文量

347

审稿时长

2 months

期刊介绍： The International Journal of Human-Computer Interaction addresses the cognitive, creative, social, health, and ergonomic aspects of interactive computing. It emphasizes the human element in relation to the systems and contexts in which humans perform, operate, network, and communicate, including mobile apps, social media, online communities, and digital accessibility. The journal publishes original articles including reviews and reappraisals of the literature, empirical studies, and quantitative and qualitative contributions to the theories and applications of HCI.