‘Your very existence Goes Against Our Community Guidelines’: Interrogating norms of contributorship through poetic speech acts on Instagram

IF 4.9 1区管理学 Q1 MANAGEMENT

Organization Studies Pub Date : 2024-08-31 DOI:10.1177/01708406241282128

Monica Nadegger, Milena Leybold, Sean Charles Kenney

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引用次数: 0

Abstract

Platform organizing does not unfold in a neutral realm. While interconnected communicative acts such as posts, shares, or likes constitute organizing on social media platforms, platform organizations condition how such platform organizing unfolds through content moderation. This study engages with the concept of contributorship, which is anchored in ‘communication constitutes organization (CCO)’ scholarship, and theorizes content moderation as a process of authorization based on ‘norms of contributorship’. Applying queer theorizing to engage with norms as a site of power vis-à-vis embodied difference, we investigate poetic speech acts as queering endeavors that interrogate norms of contributorship in the constitution of platform organizing. Drawing upon a qualitative analysis of Instagram posts that challenge content moderation related to nudity as embodied difference, the findings reveal three practices of poetic speech – playfully altering, juxtaposing wor(l)ds, and satirical challenging. Such practices skillfully repoliticize the entanglement of communication, control, and normativity, and lay the foundation for collectively queering norms of contributorship in platform organizing. Building upon these insights, we highlight how organizational theory and practice are always implicated in normative regimes and underscore the need for attending to the existence of organizational subjects at and beyond the margins through queering organizing writ large.

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你的存在违背了我们的社区准则"：通过 Instagram 上的诗意言论行为质疑贡献规范

平台组织并不是在一个中立的领域展开的。帖子、分享或点赞等相互关联的传播行为构成了社交媒体平台上的组织活动，而平台组织则通过内容审核来制约这种平台组织活动的展开。本研究采用了 "传播构成组织（CCO）"学术中的 "贡献者 "概念，并将内容审核理论化为基于 "贡献者规范 "的授权过程。我们运用同性恋理论将规范作为权力与体现差异的结合点，研究了诗意的言语行为，将其视为在平台组织构成中拷问贡献规范的同性恋努力。通过对 Instagram 上挑战裸体内容审核的帖子进行定性分析，研究结果揭示了诗意言论的三种做法--俏皮地改变、并置作品和讽刺性地挑战。这些做法巧妙地将传播、控制和规范性之间的纠葛重新政治化，为在平台组织中集体阙如贡献规范奠定了基础。在这些见解的基础上，我们强调了组织理论和实践是如何始终与规范制度相联系的，并强调有必要通过大规模的同性恋组织来关注组织主体在边缘和边缘之外的存在。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Organization Studies MANAGEMENT-

CiteScore

11.50

自引率

16.70%

发文量

期刊介绍： Organisation Studies (OS) aims to promote the understanding of organizations, organizing and the organized, and the social relevance of that understanding. It encourages the interplay between theorizing and empirical research, in the belief that they should be mutually informative. It is a multidisciplinary peer-reviewed journal which is open to contributions of high quality, from any perspective relevant to the field and from any country. Organization Studies is, in particular, a supranational journal which gives special attention to national and cultural similarities and differences worldwide. This is reflected by its international editorial board and publisher and its collaboration with EGOS, the European Group for Organizational Studies. OS publishes papers that fully or partly draw on empirical data to make their contribution to organization theory and practice. Thus, OS welcomes work that in any form draws on empirical work to make strong theoretical and empirical contributions. If your paper is not drawing on empirical data in any form, we advise you to submit your work to Organization Theory – another journal under the auspices of the European Group for Organizational Studies (EGOS) – instead.