Exploring parental decision-making in school commutes: A structural equation model of public transport utilization and child safety in Thailand

IF 2.4 Q3 TRANSPORTATION
Supanida Nanthawong , Chinnakrit Banyong , Thananya Janhuaton , Panuwat Wisutwattanasak , Thanapong Champahom , Vatanavongs Ratanavaraha , Sajjakaj Jomnonkwao
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Abstract

Concern is growing regarding the increasing use of private car in many developing countries, including Thailand. Car usage is rising in Thailand in part because the public transit system is inadequate and unreliable, especially in rural and suburban communities. Often, children’s route to school is unsafe due to the increasing number of cars around the school. This prompts parents to worry about their child’s safety when in transit. The model of travel by public transportation is an alternative for reducing road congestion and improving children’s safety. This study seeks to better understand the factors that influencing parents’ decisions regarding the use of public transportation for their children’s school commutes. Data were gathered through a questionnaire from a sample of 750 parents with children between the ages of 6 and 18 years in Nakhon Ratchasima Province, Thailand. The findings of the structural equation model analysis showed a relationship between service users’ loyalty and the components of satisfaction, trust, expectation, and perception of service quality. The outcomes derived in this study can serve as practical guidelines for public and private transportation system operators to improve service efficiency, meet consumer demand, and foster positive interactions between service users and operators. In this way, this study can lead to important internal and external benefits for the continued development of the public transportation system and motivate more service users to transition to the use of public transportation.

探索家长在上下学途中的决策:泰国公共交通使用与儿童安全的结构方程模型
包括泰国在内的许多发展中国家越来越多地使用私家车,人们对此日益关注。在泰国,汽车使用率上升的部分原因是公共交通系统不完善、不可靠,尤其是在农村和郊区社区。由于学校周围的汽车越来越多,孩子们上学的路线往往不安全。这让家长担心孩子在途中的安全。乘坐公共交通出行的模式是减少道路拥堵和改善儿童安全的另一种选择。本研究旨在更好地了解影响家长决定子女上下学乘坐公共交通的因素。本研究通过问卷调查的方式收集数据,样本为泰国呵叻府 750 名子女年龄在 6 至 18 岁之间的家长。结构方程模型分析结果表明,服务用户的忠诚度与满意度、信任度、期望值和服务质量感知之间存在关系。本研究得出的结果可作为公共和私营交通系统运营商提高服务效率、满足消费者需求以及促进服务用户与运营商之间良性互动的实用指南。因此,本研究可为公共交通系统的持续发展带来重要的内部和外部效益,并激励更多的服务用户转而使用公共交通。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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CiteScore
5.00
自引率
12.00%
发文量
222
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