POI recommendation by deep neural matrix factorization integrated attention-aware meta-paths

Abstract

With the continuous accumulation of massive amounts of mobile data, point-of-interest (POI) recommendation has become a vital task for location-based social networks. Deep neural networks or matrix factorization (MF) alone are challenging to effectively learn user–POI interaction functions. Moreover, the user–POI interaction matrix is sparse, and the heterogeneous characteristics of auxiliary information are underused. Therefore, we propose an innovative POI recommendation method that integrates attention-aware meta-paths based on deep neural matrix factorization (DNMF-AM). First, we develop a multi-relational heterogeneous information network of “user–POI–geographic region–POI category.” Multiple-weighted isomorphic information networks based on meta-paths are employed to obtain node-embedding vectors across different relationships. Attention networks are employed to aggregate node vectors across various relationships and serve as auxiliary information to mitigate the challenges of data sparsity. Subsequently, the internal embedding vectors of the users and POIs are extracted using feature embedding based on the user–POI interaction matrix. Second, these vectors are integrated with the embedding vectors obtained by aggregating the attention networks. Third, deep neural matrix factorization is used to learn linear and nonlinear user–POI interactions to mitigate the implicit feedback problem. This outcome is achieved using generalized matrix factorization and convolution-constrained multi-head self-attention mechanism deep neural networks. Extensive experiments conducted on two real-world datasets demonstrate that the DNMF-AM outperforms the optimal baseline NeuMF-CAA by 4.24% and 5.04% in terms of HR@10 and NDCG@10, respectively.