City branding to solve social problems? – The Eigendynamik of management concepts

IF 4.9 1区 管理学 Q1 MANAGEMENT
Jens Rennstam, Jon Bertilsson, Katie R Sullivan
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引用次数: 0

Abstract

Branding is a management concept that has migrated from corporate to public organizations, with suggestions that it can address social problems, often referred to as ‘inclusive branding’. This ethnographic study analyzes efforts to use branding to tackle inequality and segregation in a Swedish city. Our findings reveal that the initial focus on social problems was glossed over in favor of following corporate branding ideals, but also that city communicators expressed critique, confusion, and doubt regarding the relevance of branding to their work. Surprisingly, this did not slow down but rather energized the branding process. Through an interactionist analysis, we suggest that rather than addressing social problems, branding in cities may give rise to an Eigendynamik, signifying a self-energizing inner dynamic fueled by the tension between a branding frame and the civic frame of the city. This theorization lays the groundwork for contributions to the understanding of inclusive branding: it can start with good intentions to address civic issues but may get swept up in corporate branding concepts and activities that are ill-equipped to deal with social issues. More generally, complementing established notions of translation and colonization, our study provides a novel understanding of how management concepts migrate from corporate to public organizations through what we call frame-induced Eigendynamik. Overall, we contribute by shedding light on the role of self-energizing processes as reasons why organizational members engage with management concepts even when they struggle to see their relevance to their work.
用城市品牌解决社会问题?- 管理概念的 Eigendynamik
品牌是一个管理概念,它已经从企业转移到公共组织,并被认为可以解决社会问题,通常被称为 "包容性品牌"。本人种学研究分析了瑞典某城市利用品牌建设解决不平等和隔离问题的努力。我们的研究结果表明,最初对社会问题的关注被淡化,转而追随企业品牌的理想,但城市传播者也对品牌与他们工作的相关性表示了批评、困惑和怀疑。令人惊讶的是,这不仅没有减缓品牌建设进程,反而为其注入了活力。通过互动主义分析,我们认为城市中的品牌建设非但不能解决社会问题,反而可能引发 "Eigendynamik",即品牌建设框架与城市公民框架之间的紧张关系所激发的一种自我激励的内在动力。这一理论为理解包容性品牌建设奠定了基础:包容性品牌建设的出发点可能是好的,是为了解决公民问题,但也可能被企业品牌建设的概念和活动所淹没,而这些概念和活动并不具备解决社会问题的能力。更广义地说,作为对既有翻译和殖民化概念的补充,我们的研究提供了一种新的理解,即管理概念如何通过我们所说的框架诱导的 "Eigendynamik "从企业组织迁移到公共组织。总之,我们的贡献在于揭示了自我激励过程的作用,这也是组织成员即使在努力寻找管理概念与其工作的相关性时仍参与其中的原因。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Organization Studies
Organization Studies MANAGEMENT-
CiteScore
11.50
自引率
16.70%
发文量
76
期刊介绍: Organisation Studies (OS) aims to promote the understanding of organizations, organizing and the organized, and the social relevance of that understanding. It encourages the interplay between theorizing and empirical research, in the belief that they should be mutually informative. It is a multidisciplinary peer-reviewed journal which is open to contributions of high quality, from any perspective relevant to the field and from any country. Organization Studies is, in particular, a supranational journal which gives special attention to national and cultural similarities and differences worldwide. This is reflected by its international editorial board and publisher and its collaboration with EGOS, the European Group for Organizational Studies. OS publishes papers that fully or partly draw on empirical data to make their contribution to organization theory and practice. Thus, OS welcomes work that in any form draws on empirical work to make strong theoretical and empirical contributions. If your paper is not drawing on empirical data in any form, we advise you to submit your work to Organization Theory – another journal under the auspices of the European Group for Organizational Studies (EGOS) – instead.
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