A Tale of Two Elections: Changes in Candidates’ Tweets During the 2022 Midterm Elections in Virginia

IF 1.9 Q2 POLITICAL SCIENCE

Journal of Political Marketing Pub Date : 2024-08-08 DOI:10.1080/15377857.2024.2383142

Heather K. Evans, Katelynn Parton

引用次数: 0

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两次选举的故事：弗吉尼亚州 2022 年中期选举期间候选人推特的变化

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来源期刊

Journal of Political Marketing POLITICAL SCIENCE-

CiteScore

4.10

自引率

8.30%

发文量

期刊介绍： The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.